About me
T-shaped design leader with expertise in visual design, storytelling, and strategic execution. I love helping organizations uncover insights, map customer journeys, and communicate their unique value with clarity and creativity. Whether leading zero-to-one product development, crafting brand and content strategies, or building interactive frameworks I bring a problem-solving mindset and a passion for creating impactful solutions.
My journey from visual design to strategic leadership.
Born and raised in Sacramento, California I’ve been a curious maker since before I could walk. By the time I was six I was writing and illustrating my own stories. Life had twists and turns and I stopped creating art for almost ten years.
In 2015 I was introduced to the field of design. My brain lit up as my cells remembered my love of making. In 2017 after completing the Design program at Sacramento City College, I became entrenched in the Maker Movement. With the support of the whole campus community, we raised over $700,000 to design and build a multidiscplinary makerspace on SCC’s campus.
During my two years as Creative Director at SCC Makerspace, we created something truly magical. It morphed from a room full of equipment into a buzzing hive of engineers, artists, and designers.
Students and faculty in SCC Makerspace
Like many students who worked in the Makerspace, I found my niche—launching my freelance career documenting stories of young entrepreneurs, designing brand identities, and building websites.
My career began in graphic design and transitioned into production, UX, and Product Management
In 2020 I was hired as a Design Lead for Citizen Schools where we partnered with different organizations to design and build digital products and storytelling assets. During Covid, I thought about how I might gain experience as a leader in design thinking.
The Dual Masters MBA + MFA program at CCA was a perfect fit—blending strategy with pushing creative boundaries. At CCA I honed my craft and sharpened my communication and leadership skills—working with teams to analyze and optimize businesses.
Pitch Day: ShopDoc, The Modern Way to Book Your Mechanic
Excited about the next chapter of my career, I hope to work with talented teams to design and build products that solve real human problems.
Outside of work, I love discovering new breaks to surf along the coast of California and dragging my dog, Benny, along for the ride. I love to travel, cook, read, and learn new things.