https://michellezamoradesign.me Michelle Zamora Fri, 16 May 2025 20:08:06 +0000 https://michellezamoradesign.me en https://michellezamoradesign.me/Home Tue, 11 Mar 2025 15:50:44 +0000 Michelle Zamora https://michellezamoradesign.me/Home Dear 1996 Michelle, Hello curious little maker, it’s me, you! You’re all grown up, can you believe it? I’m writing to you from the year 2026. We have a lot to cover, so get comfy and take a deep breath–this is our story.&nbsp; You ready? Start scrolling, sis. ︎ Over the next three decades you build a career and life you love. You make people happy by making stuff that matters. Pretty cool, huh? <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/9795aa12ceea8c1f44ad96b1ce2aa0053b8c4d51365aadb702249344a2e992b0/about_gif_4.gif" data-mid="228404881" border="0" src="https://freight.cargo.site/w/640/i/9795aa12ceea8c1f44ad96b1ce2aa0053b8c4d51365aadb702249344a2e992b0/about_gif_4.gif" /> <img width="769" height="1080" width_o="769" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67d08f5c3e5b97f92e56dc0574d8cd9636737ac6dfe99bed89c9c2ee76192a2c/Web-1920--7.png" data-mid="228065657" border="0" data-scale="56" src="https://freight.cargo.site/w/769/i/67d08f5c3e5b97f92e56dc0574d8cd9636737ac6dfe99bed89c9c2ee76192a2c/Web-1920--7.png" /> By the year 2005 you’re a straight A student and produce so much art there’s no space left on the walls. Naturally, you make a book called All Kinds of Things (Volume 1, 1996). But sadly, you stop making art for nearly ten years. Suddenly you’re a 22-year-old college grad selling boxes of produce door-to-door in West Sacramento. Eek.&nbsp; <img width="1316" height="1080" width_o="1316" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2dcf66f5e16c1904c39776161d2b3d8d379f2e2b293a1307703a822446f29b54/farm.png" data-mid="228065746" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/2dcf66f5e16c1904c39776161d2b3d8d379f2e2b293a1307703a822446f29b54/farm.png" /> This job leads to a pivotal moment in your life. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8364263c9aaa727f6c28437e213a2309be35304da8265de5fd7a6bdd4e5dd7e7/thoughtbubbles_1.gif" data-mid="228404825" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/8364263c9aaa727f6c28437e213a2309be35304da8265de5fd7a6bdd4e5dd7e7/thoughtbubbles_1.gif" /> You ponder the idea of students discovering and practicing skillsets before spending thousands on higher education. On the back of an order sheet you scribble ideas about the curiosity of making, calling it: “Maker Manifesto.” And then, as many ideas do, it sat dormant for years. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d582f50bc3a862ed7f82cc388de6929085f465c335c054a8191e9abfc3d64ee6/Zambia3.png" data-mid="228579313" border="0" src="https://freight.cargo.site/w/1000/i/d582f50bc3a862ed7f82cc388de6929085f465c335c054a8191e9abfc3d64ee6/Zambia3.png" /> You travel to Zambia where you help build&nbsp; RHO Appleseed School in Lusaka. You teach English for 6 months, connecting deeply with the children, animals, and land.&nbsp; There you meet a group of film makers who inspire you to learn about the creative process. As soon as you return home, you enroll in Intro Graphic Design at Sacramento City College... And you&nbsp;fall in love with design. Diving deep into human-centered design and visual storytelling, you are guided by mentors who profoundly shape your journey. <img width="1440" height="1859" width_o="1440" height_o="1859" data-src="https://freight.cargo.site/t/original/i/20e6caa9482a51690fef528a52e5733ca2d7e5181b74d396eea2269a10f93802/mockup-featuring-a-framed-poster-placed-against-a-concrete-wall-4479-el1.png" data-mid="228619323" border="0" src="https://freight.cargo.site/w/1000/i/20e6caa9482a51690fef528a52e5733ca2d7e5181b74d396eea2269a10f93802/mockup-featuring-a-framed-poster-placed-against-a-concrete-wall-4479-el1.png" /> After completing the design program at Sac City, the way is still unclear, so you embark on a pilgrimage. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc9b09b8800d6bc97fe28cece16e67f1320be2bbd85276c8b1024d6c1b3c13db/Web-1920--19.png" data-mid="228071925" border="0" src="https://freight.cargo.site/w/1000/i/bc9b09b8800d6bc97fe28cece16e67f1320be2bbd85276c8b1024d6c1b3c13db/Web-1920--19.png" /> You finish the Camino de Santiago, walking over 450 miles across the northern coast of Spain, learning&nbsp;to adapt in the midst of ambiguity and navigate a world full of uncertainties. In 2017 you launch Michelle Zamora Design, crafting solutions that help businesses grow. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e98ebfd73834a247cdeff76b53a1575f9e615ed810b535dfb8bfc048714906b/Web-1920--2.png" data-mid="228065612" border="0" src="https://freight.cargo.site/w/1000/i/0e98ebfd73834a247cdeff76b53a1575f9e615ed810b535dfb8bfc048714906b/Web-1920--2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f848d6c0d4185e9b46bd1a961edf2915615166c8a1502f88b3f52b838910bda/Web-1920--4.png" data-mid="228065629" border="0" src="https://freight.cargo.site/w/1000/i/8f848d6c0d4185e9b46bd1a961edf2915615166c8a1502f88b3f52b838910bda/Web-1920--4.png" /> <img width="1831" height="1243" width_o="1831" height_o="1243" data-src="https://freight.cargo.site/t/original/i/807aa585da0498f633f8748cabb26073520a49716be091638ea3da2c35bb510e/ChimeraCoop_mockup.png" data-mid="244340276" border="0" src="https://freight.cargo.site/w/1000/i/807aa585da0498f633f8748cabb26073520a49716be091638ea3da2c35bb510e/ChimeraCoop_mockup.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1dac460a0ea25d723eefa905ba1462cde5eab8179c6ae592957f02bf03d5ebb2/Fluid2x.png" data-mid="244340300" border="0" src="https://freight.cargo.site/w/1000/i/1dac460a0ea25d723eefa905ba1462cde5eab8179c6ae592957f02bf03d5ebb2/Fluid2x.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a7d8533c226844c09ada98e7acd60ea92a8033373abb978fe04f32607ea0e521/MakerUSA2x.png" data-mid="244340305" border="0" src="https://freight.cargo.site/w/1000/i/a7d8533c226844c09ada98e7acd60ea92a8033373abb978fe04f32607ea0e521/MakerUSA2x.png" /> Then a major opportunity emerges which brings&nbsp;Maker Manifesto to life. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58497cc87b3277c69b320691c7350cd01696c1f9ff2b5ce25e874425b06fefdd/Web-1920--8.png" data-mid="228066417" border="0" src="https://freight.cargo.site/w/1000/i/58497cc87b3277c69b320691c7350cd01696c1f9ff2b5ce25e874425b06fefdd/Web-1920--8.png" /> You raise $800,000 and become a founding member of Sacramento City College Makerspace. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35f20bd3dc1f09d661fbe449073f63da55dbd5ef304235e3e575a438e0da7f5a/Web-1920--9.png" data-mid="228066749" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/35f20bd3dc1f09d661fbe449073f63da55dbd5ef304235e3e575a438e0da7f5a/Web-1920--9.png" /> Seizing the opportunity to advocate hands-on learning and&nbsp;STEAM career paths, you pour your love of making into the hearts and minds of underserved students. Inspired by the maker mindset, many begin to thrive. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ddc35882a1abc9a9bba3cba9546d5381d56c328bf01efece5c04beeb9869755a/makerspace_scrollsmallsize_v5.gif" data-mid="228208705" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ddc35882a1abc9a9bba3cba9546d5381d56c328bf01efece5c04beeb9869755a/makerspace_scrollsmallsize_v5.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb07c4fb48c67ba86679d24b15201a906b58e76d060ce70c06e41fabd8420368/makerspace.png" data-mid="228530692" border="0" src="https://freight.cargo.site/w/1000/i/fb07c4fb48c67ba86679d24b15201a906b58e76d060ce70c06e41fabd8420368/makerspace.png" /> You lead this buzzing hub for technology, innovation, and entrepreneurship with hustle and humility. 3:38. Interview montage with leaders of the Maker Movement on the impact of college makerspaces, created by you! After producing the CCCMaker Docuseries that feature the Top 5 Makerspaces in California, you speak at the make/SHIFT Summit hosted by NACCE, on entrepreneurship and how makerspaces help pave the way for 21st Century career paths. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d48f0862e4f5b1c7c05355206e8c8993801090c4ce38894b8c079ef7c22e7995/Web-1920--11.png" data-mid="228069986" border="0" src="https://freight.cargo.site/w/1000/i/d48f0862e4f5b1c7c05355206e8c8993801090c4ce38894b8c079ef7c22e7995/Web-1920--11.png" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/4252b47588f7400888a3175f8f1cd91548e18613f8d521ca0b7434c7ca76f4bb/globalmakers_animatedgif.gif" data-mid="228256096" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4252b47588f7400888a3175f8f1cd91548e18613f8d521ca0b7434c7ca76f4bb/globalmakers_animatedgif.gif" /> <img width="1288" height="1080" width_o="1288" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c578eac19bd357d9fafe8ba3188ccb83604b5f3884e3e54657ea3cbb612c941/makerUSA.png" data-mid="228287931" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/3c578eac19bd357d9fafe8ba3188ccb83604b5f3884e3e54657ea3cbb612c941/makerUSA.png" /> Collaborating with leaders in EdTech, you return to NACCE in 2022 to share your story. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b97f1216f546d9625656e0e0315be97fcdffdfabcbc21dc9bea200354443056c/NACCE2022.png" data-mid="228257965" border="0" src="https://freight.cargo.site/w/1000/i/b97f1216f546d9625656e0e0315be97fcdffdfabcbc21dc9bea200354443056c/NACCE2022.png" /> In 2021, you pursue the&nbsp;Dual MBA in Design Strategy and MFA in Visual Design program&nbsp;from California College of the Arts. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecbfac83d64241309aa459f871f57651ac80794822a1a20150164e6fc8c6f776/shopdoc.png" data-mid="228072386" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ecbfac83d64241309aa459f871f57651ac80794822a1a20150164e6fc8c6f776/shopdoc.png" /> As part of your MBA thesis, you design a business called ShopDoc, a SaaS platform that addresses a big “Ick” in people’s lives - car repair and maintenence. Bleh. You pitch ShopDoc at the California College of the Arts Venture Showcase: Reveal to a panel of experts, entrepreneurs, and designers - and you do it in style. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62f7edbcc9ef23c39b14d43253ab540874e24163016b6b48aeedf21967dbc32d/Web-1920--20.png" data-mid="228074190" border="0" src="https://freight.cargo.site/w/1000/i/62f7edbcc9ef23c39b14d43253ab540874e24163016b6b48aeedf21967dbc32d/Web-1920--20.png" /> <img width="4107" height="2738" width_o="4107" height_o="2738" data-src="https://freight.cargo.site/t/original/i/d2129abbc99dfb860fa7b9af3e44b423e7da6b29a6520a5ac0639d8bdf7c3927/IdeaMachine_thumb111.png" data-mid="228975215" border="0" src="https://freight.cargo.site/w/1000/i/d2129abbc99dfb860fa7b9af3e44b423e7da6b29a6520a5ac0639d8bdf7c3927/IdeaMachine_thumb111.png" /> While pursuing your MFA, you dive into form, immersing into a studio art practice—pushing your own creative boundaries through play and exploration. 2:23. This process video is one of several projects that helped you develop your MFA thesis. Your MFA thesis is inspired by Vipassana meditation. <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/63417756c320f9a559a794de54b46487880e9db0c2424682384e0dca4e095f07/breath2.png" data-mid="228071487" border="0" src="https://freight.cargo.site/w/1000/i/63417756c320f9a559a794de54b46487880e9db0c2424682384e0dca4e095f07/breath2.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/22b9937c3d31aad82bec155597cc9f3bed422ab0af04814dbc0ba5f196a9f021/breath1.png" data-mid="228071480" border="0" src="https://freight.cargo.site/w/1000/i/22b9937c3d31aad82bec155597cc9f3bed422ab0af04814dbc0ba5f196a9f021/breath1.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/53cc023191998b2265b4d4ce9d36c13051165854db1b654256d91068b3254e58/breath5.png" data-mid="228071493" border="0" src="https://freight.cargo.site/w/1000/i/53cc023191998b2265b4d4ce9d36c13051165854db1b654256d91068b3254e58/breath5.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5bee7cf7e4be31ce22e96fa1eede1397338ce948d5ad8455ae33abc7031b6599/breath4.png" data-mid="228071491" border="0" src="https://freight.cargo.site/w/1000/i/5bee7cf7e4be31ce22e96fa1eede1397338ce948d5ad8455ae33abc7031b6599/breath4.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1de333127c9829c8b7bc2c14e1cc3e2f19fb23db223fb94aad4abe84706fb839/breath3.png" data-mid="228071490" border="0" src="https://freight.cargo.site/w/1000/i/1de333127c9829c8b7bc2c14e1cc3e2f19fb23db223fb94aad4abe84706fb839/breath3.png" /> You explore the art of breathing–experimenting with making the intangible tangible. You present your exhibition entitled: The Ritual of Conscious Breathing at the MFA Showcase, and craft a narrative of your thesis in a self-published book entitled Breath.&nbsp; You organize a signing because you’re excited to share your work with the world. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/420b3df873407f95b02e06460d90e0ea233911957acb61adfc9ec06dcbaadcf5/booksigning.png" data-mid="228072316" border="0" src="https://freight.cargo.site/w/1000/i/420b3df873407f95b02e06460d90e0ea233911957acb61adfc9ec06dcbaadcf5/booksigning.png" /> Today, you are a creative chameleon–still making all kinds of things, continuously embracing ambiguity and crafting stories that make a difference. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4ca2c7b096e6177ee4b16540eb01164ffb15f37249a26de1766edf2753a0aaa/portfolio_icongif_1.gif" data-mid="233307777" border="0" src="https://freight.cargo.site/w/1000/i/b4ca2c7b096e6177ee4b16540eb01164ffb15f37249a26de1766edf2753a0aaa/portfolio_icongif_1.gif" /> So curious little maker, always remember,&nbsp;you make things happen.&nbsp;There is no single path forward. When you get stuck, change your perspective. Dive deep and just keep swimming.︎ Truly Yours,2026 Michelle Contact https://michellezamoradesign.me/Work Fri, 16 May 2025 20:08:06 +0000 Michelle Zamora https://michellezamoradesign.me/Work Work <img width="1040" height="878" width_o="1040" height_o="878" data-src="https://freight.cargo.site/t/original/i/dc459c03aea65ce21f34bfaac970fa26b4dff844c3ef4852a8d6c3d8b3976b0a/uxresearch_icons.png" data-mid="233304949" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/dc459c03aea65ce21f34bfaac970fa26b4dff844c3ef4852a8d6c3d8b3976b0a/uxresearch_icons.png" /> Product Design <img width="1182" height="852" width_o="1182" height_o="852" data-src="https://freight.cargo.site/t/original/i/4f62f9ecebc225c7f756837746b9b559b335220e328620e008ac58135e3bf0fe/print_icon.png" data-mid="233306322" border="0" src="https://freight.cargo.site/w/1000/i/4f62f9ecebc225c7f756837746b9b559b335220e328620e008ac58135e3bf0fe/print_icon.png" /> Print <img width="750" height="702" width_o="750" height_o="702" data-src="https://freight.cargo.site/t/original/i/96738bc2e35ebaf37531b6b50c9bd1a85436eeb6e724f7c5a21d2d4b5b8ee858/brand_icon.png" data-mid="233306303" border="0" data-scale="70" src="https://freight.cargo.site/w/750/i/96738bc2e35ebaf37531b6b50c9bd1a85436eeb6e724f7c5a21d2d4b5b8ee858/brand_icon.png" /> Branding <img width="1026" height="672" width_o="1026" height_o="672" data-src="https://freight.cargo.site/t/original/i/74bdde3e37f2457d38eecffcb2bb7f4e0e443644e45b15aa1a36e73db77ab045/editingproduction_icon.png" data-mid="233306148" border="0" src="https://freight.cargo.site/w/1000/i/74bdde3e37f2457d38eecffcb2bb7f4e0e443644e45b15aa1a36e73db77ab045/editingproduction_icon.png" />Production <img width="570" height="840" width_o="570" height_o="840" data-src="https://freight.cargo.site/t/original/i/fb73311ccafec2ca6b7533d158478807c20c84eaa60f49e32fc6135b2a0579c6/art-design_icon.png" data-mid="233306174" border="0" data-scale="57" src="https://freight.cargo.site/w/570/i/fb73311ccafec2ca6b7533d158478807c20c84eaa60f49e32fc6135b2a0579c6/art-design_icon.png" />Art &amp; Design <img width="1111" height="724" width_o="1111" height_o="724" data-src="https://freight.cargo.site/t/original/i/85866b72bf33283af6e57ba4e3f4a919f5d5f70c4b90494bf9f41ab3940d4d70/GTM_icon.png" data-mid="233306190" border="0" src="https://freight.cargo.site/w/1000/i/85866b72bf33283af6e57ba4e3f4a919f5d5f70c4b90494bf9f41ab3940d4d70/GTM_icon.png" />Business Models &amp; GTM Home Contact / Resumé Book https://michellezamoradesign.me/Contact Tue, 18 Mar 2025 20:19:30 +0000 Michelle Zamora https://michellezamoradesign.me/Contact <img width="1228" height="1224" width_o="1228" height_o="1224" data-src="https://freight.cargo.site/t/original/i/3a76478049a9e2f76c7ba1854b27708566ece75ab78c13ec7bce5776b93ba858/mz_headshot_irregcircle.png" data-mid="233045660" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/3a76478049a9e2f76c7ba1854b27708566ece75ab78c13ec7bce5776b93ba858/mz_headshot_irregcircle.png" /> Hi there!&nbsp;Thanks for stopping by. It’s me, 2026 Michelle. I’m a hybrid designer energized by a love of making. Approaching the design process with a deep emphasis on systems and human needs, I lead teams to design solutions and craft compelling narratives that drive meaningful impact. Experience Oct. 2025 - PresentContract, Hibrids Consulting Executive Strategic Coordinator, Digital Product Support the Head of Digital Product at USAA, acting as a trusted partner to help prepare high-level communications, presentations, and research that directly inform the CEO, board of directors, and senior leadership. Apr. 2025 - Oct. 2025Contract, OG Services LLC Strategic Business &amp; Product Innovation Lead Lead growth initiatives to evolve business offerings beyond Responsible AI into broader AI productization and innovation.Design market research, product strategy, brand positioning, and business model development to scale services and revenue. 2017 - PresentFreelance, MZ Design Design &amp; Strategy Consultant Develop sustainable branding and visual design packages for businesses to grow and thrive.&nbsp;Create user-centric product and visual design solutions through storytelling that&nbsp;have an emotional impact move audiences to drive positive action.&nbsp;Partner with thought leaders to develop impactful, user-centered learning materials that transform how students gain insights and experiences.Organize and plan thoughtful outreach campaigns through strategic channels to drive traffic and increase business impact.&nbsp; Design product roadmaps that drive business results. 2020 - 2022Full Time, Citizen Schools Lead Product Designer&nbsp;Lead cross-disciplinary teams in product and visual design for various digital projects including VR, web, mobile, socialsIC - UX design and research, visual design, branding, content creation, and production.Secured funding to sustain and maintain the production and operations of up to 25 Makerspaces nationally. 2017 - 2020Full Time, Sacramento City College Founding Member &amp; Creative Director Launched Sacramento City College’s first makerspace, securing $800K in funding through strategic storytelling and grant proposals.Designed an innovative internship model, later expanded to five community colleges, connecting students with realworld business challenges.Developed a user-centered tool to streamline machine training, improving student access to makerspace resources.Produced high-impact videos &amp; campaigns, driving stakeholder engagement, institutional investment, and program expansion. Education 2024California College of the Arts, Dual Masters Program MBA in Design Strategy Integrated design, leadership, and business strategy to craft innovative, user-centered solutions that drive sustainable growth.Built expertise in systems thinking, market insights, and practical design methodologies through hands-on, client focused projects.MFA in Visual Design Developed advanced creative, critical, and technical skills with an emphasis on critical inquiry and pushing the boundaries of contemporary design. 2017Sacramento City College AS in Visual Communication Strengthened visual communication and branding skills with a focus on usability and storytelling. 2014Cal Poly San Luis Obispo BS in NutritionBuilt skills in the scientific method, research, and biological systems. https://michellezamoradesign.me/Resume Thu, 19 Dec 2024 03:25:54 +0000 Michelle Zamora https://michellezamoradesign.me/Resume ︎︎︎ Download Resumé <img width="1228" height="1224" width_o="1228" height_o="1224" data-src="https://freight.cargo.site/t/original/i/3a76478049a9e2f76c7ba1854b27708566ece75ab78c13ec7bce5776b93ba858/mz_headshot_irregcircle.png" data-mid="228288242" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/3a76478049a9e2f76c7ba1854b27708566ece75ab78c13ec7bce5776b93ba858/mz_headshot_irregcircle.png" /> 8 years of experience leading cross-functional teams to solve problems and build sustainable solutions that drive impact and influence positive change in people’s lives. I am fueled by the design process, making, and learning. Experience 2017 - Present Freelance Design and Strategy Consultant Drive brand strategy, engagement, and stakeholder alignment through storytelling and UX-driven solutions.Create promotional content, brand narratives, and multi-channel marketing for industry events, executive workshops, and thought leadership. Plan, organize, and execute strategic assets and visual roadmaps 2020 - 2022Citizen Schools Design Lead, Production&nbsp;UX design and research, visual design, branding, content creation, and project management.&nbsp; 2017 - 2020 Sacramento City College Co-Founder and Creative Director&nbsp;Launched Sacramento City College’s first makerspace, securing $800K in funding through strategic storytelling and grant proposals. Designed an innovative internship model, later expanded to five community colleges, connecting students with realworld business challenges. Developed a user-centered tool to streamline machine training, improving student access to makerspace resources. Produced high-impact videos &amp; campaigns, driving stakeholder engagement, institutional investment, and program expansion.&nbsp; Education 2024 California College of the Arts MBA in Design Strategy Integrated design, leadership, and business strategy to craft innovative, user-centered solutions that drive sustainable growth. Built expertise in systems thinking, market insights, and practical design methodologies through hands-on, client focused projects.MFA in Visual Design Developed advanced creative, critical, and technical skills with an emphasis on critical inquiry and pushing the boundaries of contemporary design. 2017 Sacramento City College AS in Visual Communication Strengthened visual communication and branding skills with a focus on usability and storytelling. 2014 Cal Poly San Luis Obispo BS in Nutrition Mastered scientific method, research, and biological systems. https://michellezamoradesign.me/Book Fri, 01 Sep 2023 22:15:43 +0000 Michelle Zamora https://michellezamoradesign.me/Book <img width="1440" height="1086" width_o="1440" height_o="1086" data-src="https://freight.cargo.site/t/original/i/06a2417f371fbf587794e98669891779bb963e62630f1e5cb0c54719b83658ca/73CF875F-AE79-4463-A0C1-D435A9AEC36E.jpeg" data-mid="189531310" border="0" src="https://freight.cargo.site/w/1000/i/06a2417f371fbf587794e98669891779bb963e62630f1e5cb0c54719b83658ca/73CF875F-AE79-4463-A0C1-D435A9AEC36E.jpeg" />︎︎︎ View sample “Breath is one of the most beautiful and thoughtfully designed and written thesis books I have ever seen...this is the kind of thesis book that you absolutely want to share with the world. It is rare to design something that is both extremely delicate and extremely confident and precise.”– Martin Venezky, Artist and Photorapher, 2001 SFMOMA Solo Exhibition About Published in hardcover in September 2023. Breath draws parallels between the design process and the chaotic "monkey brain," featuring stories and images of iterations, half-baked ideas, and the interplay between creativity and mindfulness. Inspired by the Dharma Family Treasures, it follows the narrative arc of the four truths of life—captured in the acronym BIIG: Life is a Bumpy Road, Impermanent, Interdependent, and can be Great. Breath makes a great gift for any reader who wants to pause and reflect on the subtle beauty and significance of breath—something invisible yet fundamental to life. Featured Projects The Impermanence of LifeThe candle-making process demands significant effort, yet the result is something created to be burned, eventually melting away into nothingness. The candle itself - and its temporary burning wick - represents the fleeting beauty of existence and the delicate balance between creation and impermanence. <img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/1db4677f1af17a801572ecfc9de364a0894d0b32266e4a55bb948371e946ac94/DSC03425.jpeg" data-mid="223330487" border="0" src="https://freight.cargo.site/w/1000/i/1db4677f1af17a801572ecfc9de364a0894d0b32266e4a55bb948371e946ac94/DSC03425.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/9561b3cf345e79ef208948a68b15f55b941d9dabb4c6a5e57e71e139383a49eb/DSC03399.jpeg" data-mid="223330486" border="0" src="https://freight.cargo.site/w/1000/i/9561b3cf345e79ef208948a68b15f55b941d9dabb4c6a5e57e71e139383a49eb/DSC03399.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/559a37e433eb4bcd34bead812e570d9189e0da02031811a880e47f8aa9bbfd2b/DSC03455.jpeg" data-mid="223330491" border="0" src="https://freight.cargo.site/w/1000/i/559a37e433eb4bcd34bead812e570d9189e0da02031811a880e47f8aa9bbfd2b/DSC03455.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/8d42461086af52a698a1d964ab2705587226bbafba2579d7304605c327a34398/DSC03488.jpeg" data-mid="223330489" border="0" src="https://freight.cargo.site/w/1000/i/8d42461086af52a698a1d964ab2705587226bbafba2579d7304605c327a34398/DSC03488.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/ce48a51836d448ea83c1d0a5127cdd795663c87b9c28dcb51bb80333088f5591/DSC03409.jpeg" data-mid="223330490" border="0" src="https://freight.cargo.site/w/1000/i/ce48a51836d448ea83c1d0a5127cdd795663c87b9c28dcb51bb80333088f5591/DSC03409.jpeg" /> BIIG Cyanotype Book BIIG is a 24” x 19” story-less book, bound using the traditional Japanese stab binding technique. Each page turn mimicks an inhale and exhale as it lifts and falls. A complete experience with the book takes approximately 30 minutes, guiding the reader through cyanotype impressions ephemera - eucalyptus bark, acorns, driftwood, rocks, seaweed, and sand. <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/7722e6bcd2f67dc8155a941ba5a316b365b12e3f301f9bb0e7e02bb9759b5e20/BIIG_0000s_0001_IMG_9463.jpg" data-mid="189532946" border="0" src="https://freight.cargo.site/w/1000/i/7722e6bcd2f67dc8155a941ba5a316b365b12e3f301f9bb0e7e02bb9759b5e20/BIIG_0000s_0001_IMG_9463.jpg" /><img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/adba449d697434570f99d8be2af445886a51dddbc3a8768a6fa47e92b191f900/BIIG_0000s_0008_IMG_0049.jpg" data-mid="223348842" border="0" src="https://freight.cargo.site/w/1000/i/adba449d697434570f99d8be2af445886a51dddbc3a8768a6fa47e92b191f900/BIIG_0000s_0008_IMG_0049.jpg" /><img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/ea0d16984a32915b4bb6415d6a9ca061688221c89e1cff3e531d325f6cf4b229/BIIG_0000s_0007_IMG_0044.jpg" data-mid="223348841" border="0" src="https://freight.cargo.site/w/1000/i/ea0d16984a32915b4bb6415d6a9ca061688221c89e1cff3e531d325f6cf4b229/BIIG_0000s_0007_IMG_0044.jpg" /> Home Work Contact / Resumé https://michellezamoradesign.me/ShopDoc Tue, 18 Jun 2024 03:30:09 +0000 Michelle Zamora https://michellezamoradesign.me/ShopDoc ShopDoc, The Modern Way To Book Your Mechanic This SaaS platform as a solution for the autotech industry that enhances trust for both mechanics and drivers by improving transparency and leveraging the referral economy. MVP proved market demand and gained traction with 150+ customer sign-ups and 22 Letters of Intent from repair shops. My Role Product Manager UX ResearcherDesign Strategist Solution ShopDoc connects drivers with trusted mechanics through a transparent pricing model and knowledge-sharing platform. The service streamlines repair bookings, enhances trust between mechanics and customers, and improves overall service efficiency. Key Feature Impact150 customer sign-ups validated market interest. 22 Letters of Intent from auto repair shop managers, confirming demand. How it works <img width="1781" height="1002" width_o="1781" height_o="1002" data-src="https://freight.cargo.site/t/original/i/40163fd3aae9829408d697702731965228c48d6eca22103e078ef1f84780ed6a/ShopDoc_FINAL_VENTURE_PITCH_Page_14.png" data-mid="227034644" border="0" src="https://freight.cargo.site/w/1000/i/40163fd3aae9829408d697702731965228c48d6eca22103e078ef1f84780ed6a/ShopDoc_FINAL_VENTURE_PITCH_Page_14.png" /><img width="1781" height="1002" width_o="1781" height_o="1002" data-src="https://freight.cargo.site/t/original/i/764f1912035393ab02b81626358d57e8ee9c1d69065fc9caf1a8c1bb28f3fa8d/ShopDoc_FINAL_VENTURE_PITCH_Page_15.png" data-mid="227034634" border="0" src="https://freight.cargo.site/w/1000/i/764f1912035393ab02b81626358d57e8ee9c1d69065fc9caf1a8c1bb28f3fa8d/ShopDoc_FINAL_VENTURE_PITCH_Page_15.png" /><img width="1781" height="1002" width_o="1781" height_o="1002" data-src="https://freight.cargo.site/t/original/i/6b491f107978664e3de97837d4cce3904428d52fd6ee864edb2f3bd4548accf5/ShopDoc_FINAL_VENTURE_PITCH_Page_16.png" data-mid="227034643" border="0" src="https://freight.cargo.site/w/1000/i/6b491f107978664e3de97837d4cce3904428d52fd6ee864edb2f3bd4548accf5/ShopDoc_FINAL_VENTURE_PITCH_Page_16.png" /><img width="1781" height="1002" width_o="1781" height_o="1002" data-src="https://freight.cargo.site/t/original/i/634654fac263270393dce61acaf6369e7fcc1a249ddb8dae9a4e3ab0e0ba0277/ShopDoc_FINAL_VENTURE_PITCH_Page_17.png" data-mid="227034646" border="0" src="https://freight.cargo.site/w/1000/i/634654fac263270393dce61acaf6369e7fcc1a249ddb8dae9a4e3ab0e0ba0277/ShopDoc_FINAL_VENTURE_PITCH_Page_17.png" /><img width="1781" height="1002" width_o="1781" height_o="1002" data-src="https://freight.cargo.site/t/original/i/82d28fccb3b92d7ce2a1546d0cd3f6b028a38b9762a918e53cd382537df07b25/ShopDoc_FINAL_VENTURE_PITCH_Page_18.png" data-mid="227034633" border="0" src="https://freight.cargo.site/w/1000/i/82d28fccb3b92d7ce2a1546d0cd3f6b028a38b9762a918e53cd382537df07b25/ShopDoc_FINAL_VENTURE_PITCH_Page_18.png" /> Flywheel Effect &amp; KPIs <img width="1740" height="979" width_o="1740" height_o="979" data-src="https://freight.cargo.site/t/original/i/961111d96e65fb604dfd415e1ed5d0c93eacb7ded0882eb0fadc658378704679/ShopDoc_FINAL_VENTURE_PITCH_Page_31.png" data-mid="227034647" border="0" src="https://freight.cargo.site/w/1000/i/961111d96e65fb604dfd415e1ed5d0c93eacb7ded0882eb0fadc658378704679/ShopDoc_FINAL_VENTURE_PITCH_Page_31.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/62750f0702a6a6a335bef20b36de9685c4299470e219c5118c538a3f205d8a3e/ShopDoc_FINAL_VENTURE_PITCH_Page_43.png" data-mid="227034630" border="0" src="https://freight.cargo.site/w/1000/i/62750f0702a6a6a335bef20b36de9685c4299470e219c5118c538a3f205d8a3e/ShopDoc_FINAL_VENTURE_PITCH_Page_43.png" /> User Needs <img width="1720" height="968" width_o="1720" height_o="968" data-src="https://freight.cargo.site/t/original/i/320f9650003ab2d866057cf77c82e83c801a273705edebfa4a03137462518a93/ShopDoc_FINAL_VENTURE_PITCH_Page_26.png" data-mid="227034663" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/320f9650003ab2d866057cf77c82e83c801a273705edebfa4a03137462518a93/ShopDoc_FINAL_VENTURE_PITCH_Page_26.png" /><img width="1781" height="1002" width_o="1781" height_o="1002" data-src="https://freight.cargo.site/t/original/i/2e077788bf4cb926c750d803d8811808497f412c37f5409f5965db65d704428d/ShopDoc_FINAL_VENTURE_PITCH_Page_09.png" data-mid="227034661" border="0" src="https://freight.cargo.site/w/1000/i/2e077788bf4cb926c750d803d8811808497f412c37f5409f5965db65d704428d/ShopDoc_FINAL_VENTURE_PITCH_Page_09.png" /> Business Needs <img width="1720" height="968" width_o="1720" height_o="968" data-src="https://freight.cargo.site/t/original/i/4c8c259ff2465ee2321de31ffef2dfe945d4c65c95de6579d9807ff0a0ed9af0/ShopDoc_FINAL_VENTURE_PITCH_Page_27.png" data-mid="227034655" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4c8c259ff2465ee2321de31ffef2dfe945d4c65c95de6579d9807ff0a0ed9af0/ShopDoc_FINAL_VENTURE_PITCH_Page_27.png" /> Special Sauce <img width="2556" height="1437" width_o="2556" height_o="1437" data-src="https://freight.cargo.site/t/original/i/d592ae6964d1c42f1546a99b12589e7af3405e1344cf2edb28590b17216646a7/Screenshot-2024-06-19-at-8.37.05PM.png" data-mid="227034657" border="0" src="https://freight.cargo.site/w/1000/i/d592ae6964d1c42f1546a99b12589e7af3405e1344cf2edb28590b17216646a7/Screenshot-2024-06-19-at-8.37.05PM.png" /> Research &amp; Insights <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2c75970169c6ec3664990ee540303062bc82cf9527c199672d39d72d20371383/ShopDoc_FINAL_VENTURE_PITCH_Page_33.png" data-mid="227034652" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2c75970169c6ec3664990ee540303062bc82cf9527c199672d39d72d20371383/ShopDoc_FINAL_VENTURE_PITCH_Page_33.png" /><img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/cb1afb0a76c2a7ce5a4838aaf9193c0f58014054490458ddcf8f4faf75a41187/ShopDoc_FINAL_VENTURE_PITCH_Page_34.png" data-mid="227034653" border="0" src="https://freight.cargo.site/w/1000/i/cb1afb0a76c2a7ce5a4838aaf9193c0f58014054490458ddcf8f4faf75a41187/ShopDoc_FINAL_VENTURE_PITCH_Page_34.png" /> Value Proposition <img width="2622" height="2044" width_o="2622" height_o="2044" data-src="https://freight.cargo.site/t/original/i/144eca67753c1dcf99dd1d1a441136e77f9579cb9164bd7be9f464bff2e79bf1/valueprop2x.png" data-mid="227034659" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/144eca67753c1dcf99dd1d1a441136e77f9579cb9164bd7be9f464bff2e79bf1/valueprop2x.png" /> Minimum Viable Product (MVP) <img width="2550" height="1672" width_o="2550" height_o="1672" data-src="https://freight.cargo.site/t/original/i/9186cce944c8923820827632d712b7519c16336dc8b596aed09ebf1ec79fe445/shopdoc_mvp2x2x.png" data-mid="227034638" border="0" src="https://freight.cargo.site/w/1000/i/9186cce944c8923820827632d712b7519c16336dc8b596aed09ebf1ec79fe445/shopdoc_mvp2x2x.png" /> Driver Desirability <img width="1781" height="1002" width_o="1781" height_o="1002" data-src="https://freight.cargo.site/t/original/i/62b1a11f727a4ccd61c052c05d47b8cfb945685cb98e97b3bf45625b9001727e/ShopDoc_FINAL_VENTURE_PITCH_Page_38.png" data-mid="227034640" border="0" src="https://freight.cargo.site/w/1000/i/62b1a11f727a4ccd61c052c05d47b8cfb945685cb98e97b3bf45625b9001727e/ShopDoc_FINAL_VENTURE_PITCH_Page_38.png" /> Testimonials “Yea, the price estimate seems like a good way to encourage repeat customers! I think what’s so hard about cars/mechanics is that you bring it in for brake pads and all of a sudden find out you have 3 other things once they look at it...and then it’s way more expensive.....”- Amy “Love this concept. I’ve literally been trying to find a body shop over the past couple weeks and trying to fiture out which to go with (then getting distracted and not actually doing it). Maybe ways to filter different car brands or things you’re looking for like smog check or oil change.”- Serena “What would be dope is to have [this model] for any construction service, or even plumbing and electician.”- Pablo Shop Owner Desirability <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/6bf3332ac286189b40bc986a6becfa2f3890a169dc6181e702c17bb8e31cf5a4/ShopDoc_FINAL_VENTURE_PITCH_Page_39.png" data-mid="227034645" border="0" src="https://freight.cargo.site/w/1000/i/6bf3332ac286189b40bc986a6becfa2f3890a169dc6181e702c17bb8e31cf5a4/ShopDoc_FINAL_VENTURE_PITCH_Page_39.png" /> Business Impact <img width="1660" height="934" width_o="1660" height_o="934" data-src="https://freight.cargo.site/t/original/i/bff56557248426327f92add913863c76a0585381488bc2f9524d00833b96631f/ShopDoc_FINAL_VENTURE_PITCH_Page_48.png" data-mid="227034635" border="0" src="https://freight.cargo.site/w/1000/i/bff56557248426327f92add913863c76a0585381488bc2f9524d00833b96631f/ShopDoc_FINAL_VENTURE_PITCH_Page_48.png" /><img width="1660" height="934" width_o="1660" height_o="934" data-src="https://freight.cargo.site/t/original/i/2f6d487ab936fca6427dbf10d2077c0f7058e8d8249c3dabcc8883f5ff2a87a8/ShopDoc_FINAL_VENTURE_PITCH_Page_49.png" data-mid="227034632" border="0" src="https://freight.cargo.site/w/1000/i/2f6d487ab936fca6427dbf10d2077c0f7058e8d8249c3dabcc8883f5ff2a87a8/ShopDoc_FINAL_VENTURE_PITCH_Page_49.png" /><img width="1660" height="934" width_o="1660" height_o="934" data-src="https://freight.cargo.site/t/original/i/8749d90e28563daac775ad3d5a129ecf763261bc6406b8a366493fc92378d42d/ShopDoc_FINAL_VENTURE_PITCH_Page_50.png" data-mid="227034629" border="0" src="https://freight.cargo.site/w/1000/i/8749d90e28563daac775ad3d5a129ecf763261bc6406b8a366493fc92378d42d/ShopDoc_FINAL_VENTURE_PITCH_Page_50.png" /> Behind the Scenes <img width="2802" height="1084" width_o="2802" height_o="1084" data-src="https://freight.cargo.site/t/original/i/de31d5a7b16b7d0f390fe3478433df8327f7b8bbd3a9298caa23b2c0956a3bec/Screenshot-2025-02-12-at-7.49.05PM.png" data-mid="227034648" border="0" src="https://freight.cargo.site/w/1000/i/de31d5a7b16b7d0f390fe3478433df8327f7b8bbd3a9298caa23b2c0956a3bec/Screenshot-2025-02-12-at-7.49.05PM.png" /> <img width="1736" height="1370" width_o="1736" height_o="1370" data-src="https://freight.cargo.site/t/original/i/c589c55325a2729a00fd8703f8d719c3d404d0da4890ba7e98863dc8f226779c/Screenshot-2025-02-12-at-6.50.00PM.png" data-mid="227034656" border="0" src="https://freight.cargo.site/w/1000/i/c589c55325a2729a00fd8703f8d719c3d404d0da4890ba7e98863dc8f226779c/Screenshot-2025-02-12-at-6.50.00PM.png" /> <img width="2356" height="1502" width_o="2356" height_o="1502" data-src="https://freight.cargo.site/t/original/i/ff7612c840e272666361ba9825020afa86bc867936f0d76a8a99380ee769d87b/Screenshot-2024-06-17-at-9.00.50PM.png" data-mid="213091545" border="0" src="https://freight.cargo.site/w/1000/i/ff7612c840e272666361ba9825020afa86bc867936f0d76a8a99380ee769d87b/Screenshot-2024-06-17-at-9.00.50PM.png" /> <img width="1498" height="1350" width_o="1498" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d03ecb6690d753f451e8c4798f1293a7c0caf2b0ed5b3afb42ed875e07345e7d/Screenshot-2025-02-12-at-8.42.15PM.png" data-mid="227034642" border="0" src="https://freight.cargo.site/w/1000/i/d03ecb6690d753f451e8c4798f1293a7c0caf2b0ed5b3afb42ed875e07345e7d/Screenshot-2025-02-12-at-8.42.15PM.png" /> <img width="2698" height="1130" width_o="2698" height_o="1130" data-src="https://freight.cargo.site/t/original/i/ebd48593a7785bbc6264a69bb3fc2065b3bf2a9f7522ebff28153f7625327540/Screenshot-2025-02-12-at-8.29.27PM.png" data-mid="227034650" border="0" src="https://freight.cargo.site/w/1000/i/ebd48593a7785bbc6264a69bb3fc2065b3bf2a9f7522ebff28153f7625327540/Screenshot-2025-02-12-at-8.29.27PM.png" /> <img width="358" height="374" width_o="358" height_o="374" data-src="https://freight.cargo.site/t/original/i/e937bc48cdef20d8e4e1a7205d00c294f881370b7725d337e57e3ea298b94f1a/Screenshot-2025-02-12-at-7.57.59PM.png" data-mid="227034658" border="0" src="https://freight.cargo.site/w/358/i/e937bc48cdef20d8e4e1a7205d00c294f881370b7725d337e57e3ea298b94f1a/Screenshot-2025-02-12-at-7.57.59PM.png" /> <img width="1618" height="1366" width_o="1618" height_o="1366" data-src="https://freight.cargo.site/t/original/i/42a656ea531566fafd5e6aa4d96107b2c4796f16ee43a6614a1394d9d85e7993/Screenshot-2025-02-12-at-8.25.14PM.png" data-mid="227034662" border="0" src="https://freight.cargo.site/w/1000/i/42a656ea531566fafd5e6aa4d96107b2c4796f16ee43a6614a1394d9d85e7993/Screenshot-2025-02-12-at-8.25.14PM.png" /> Our Team <img width="1775" height="1080" width_o="1775" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c9c0bb5aa53677609afcce9d3fa40e9ff491cad09d8247423cb72ea44af7a404/shopdoc_team.png" data-mid="227247201" border="0" src="https://freight.cargo.site/w/1000/i/c9c0bb5aa53677609afcce9d3fa40e9ff491cad09d8247423cb72ea44af7a404/shopdoc_team.png" /> https://michellezamoradesign.me/ValuesCanvas Thu, 28 Dec 2023 23:38:53 +0000 Michelle Zamora https://michellezamoradesign.me/ValuesCanvas Values Canvas The Values Canvas is the holistic management template for developing Responsible AI strategies and documenting existing ethics efforts. The Values Canvas was designed to bridge the gap between concept and implementation—offering an interactive, adaptable tool for AI ethics strategy. My Role Lead Designer Problem Definitio SolutionThe Values Canvas is an interactive template for guiding AI ethics discussions and strategy development. ImpactThrough systems design and deep understanding of People, Process, and Technology, the VC helps companies collaborate and implement strategic ai strategies. Values Canvas <img width="1274" height="1650" width_o="1274" height_o="1650" data-src="https://freight.cargo.site/t/original/i/f28552c1acaeefc4cf7ed72fb455bfd328ec0e8514bbc9b9639341c0ca3f01cc/Screenshot-2024-06-21-at-3.44.16PM.png" data-mid="213383815" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/f28552c1acaeefc4cf7ed72fb455bfd328ec0e8514bbc9b9639341c0ca3f01cc/Screenshot-2024-06-21-at-3.44.16PM.png" /> Modular Cards <img width="1967" height="1706" width_o="1967" height_o="1706" data-src="https://freight.cargo.site/t/original/i/cb6c75255fd8395b776eff03dab5b6040b8ad9aec2d4d9be815f9b1966afe20f/People1_Educate.png" data-mid="227310634" border="0" src="https://freight.cargo.site/w/1000/i/cb6c75255fd8395b776eff03dab5b6040b8ad9aec2d4d9be815f9b1966afe20f/People1_Educate.png" /> <img width="1967" height="1706" width_o="1967" height_o="1706" data-src="https://freight.cargo.site/t/original/i/f118264c4f78173c0943056a7c339b0a8bbefae930f6f62e7ecd92f2895748fe/People2_Motivate.png" data-mid="227310635" border="0" src="https://freight.cargo.site/w/1000/i/f118264c4f78173c0943056a7c339b0a8bbefae930f6f62e7ecd92f2895748fe/People2_Motivate.png" /> <img width="1967" height="1703" width_o="1967" height_o="1703" data-src="https://freight.cargo.site/t/original/i/a29c6163ea6c362cbffd5ebf5d069c7e094b5d619cd9be2fa7e1e86ac3160296/People3_Communicate.png" data-mid="227310636" border="0" src="https://freight.cargo.site/w/1000/i/a29c6163ea6c362cbffd5ebf5d069c7e094b5d619cd9be2fa7e1e86ac3160296/People3_Communicate.png" /> <img width="1967" height="1706" width_o="1967" height_o="1706" data-src="https://freight.cargo.site/t/original/i/279e3984bccdf6701890bd24c33795eccf8881d04c363af3aacb994de6aa1a78/Process1_Intent.png" data-mid="227310640" border="0" src="https://freight.cargo.site/w/1000/i/279e3984bccdf6701890bd24c33795eccf8881d04c363af3aacb994de6aa1a78/Process1_Intent.png" /> <img width="1967" height="1706" width_o="1967" height_o="1706" data-src="https://freight.cargo.site/t/original/i/78ae9545b8848dc2d34b6937eeb085c348bedb76bbb2ac7ffd482a9e6d2778d4/Process2_Implement.png" data-mid="227310651" border="0" src="https://freight.cargo.site/w/1000/i/78ae9545b8848dc2d34b6937eeb085c348bedb76bbb2ac7ffd482a9e6d2778d4/Process2_Implement.png" /> <img width="1967" height="1706" width_o="1967" height_o="1706" data-src="https://freight.cargo.site/t/original/i/d64d18dbf424b43948f15803c491424ae2a42b3d37c623fa996ddf925e527d2a/Process3_Instrument.png" data-mid="227310652" border="0" src="https://freight.cargo.site/w/1000/i/d64d18dbf424b43948f15803c491424ae2a42b3d37c623fa996ddf925e527d2a/Process3_Instrument.png" /> <img width="1967" height="1706" width_o="1967" height_o="1706" data-src="https://freight.cargo.site/t/original/i/b2c3999a6147e8a9c96da7be48755e44e0a0a29e464960b12c046a407ea779ca/Technology1_Data.png" data-mid="227310653" border="0" src="https://freight.cargo.site/w/1000/i/b2c3999a6147e8a9c96da7be48755e44e0a0a29e464960b12c046a407ea779ca/Technology1_Data.png" /> <img width="1967" height="1703" width_o="1967" height_o="1703" data-src="https://freight.cargo.site/t/original/i/3de2ff37aa4ac0adcf8b96a14e88f34f945bdf3901ce41721a3483680452bc49/Technology2_Document.png" data-mid="227310654" border="0" src="https://freight.cargo.site/w/1000/i/3de2ff37aa4ac0adcf8b96a14e88f34f945bdf3901ce41721a3483680452bc49/Technology2_Document.png" /> <img width="1967" height="1706" width_o="1967" height_o="1706" data-src="https://freight.cargo.site/t/original/i/fe6eb8ff2f2e4be1daaafd069a56c6baba2cc2e85630fdacb1df0f803d7bdbe1/Technology3_Domain.png" data-mid="227310655" border="0" src="https://freight.cargo.site/w/1000/i/fe6eb8ff2f2e4be1daaafd069a56c6baba2cc2e85630fdacb1df0f803d7bdbe1/Technology3_Domain.png" /> Book<img width="1920" height="994" width_o="1920" height_o="994" data-src="https://freight.cargo.site/t/original/i/2ae632930001f5fe836ced01c7f497016ae9cd5e0dffdc06a4c51e5fa091eeb4/vc_layout1--3.png" data-mid="227405957" border="0" src="https://freight.cargo.site/w/1000/i/2ae632930001f5fe836ced01c7f497016ae9cd5e0dffdc06a4c51e5fa091eeb4/vc_layout1--3.png" /> <img width="1920" height="994" width_o="1920" height_o="994" data-src="https://freight.cargo.site/t/original/i/bfce03603651c6555f9a2b7351ee2cfae321c25ca6db038fa4e476210be0b8fd/vc_layout1--1.png" data-mid="227405959" border="0" src="https://freight.cargo.site/w/1000/i/bfce03603651c6555f9a2b7351ee2cfae321c25ca6db038fa4e476210be0b8fd/vc_layout1--1.png" /><img width="1920" height="994" width_o="1920" height_o="994" data-src="https://freight.cargo.site/t/original/i/073e37aabf4a14977072fdf11f566ad72fc871cb1d6bd4fd71edf32f83120941/vc_layout1.png" data-mid="227405958" border="0" src="https://freight.cargo.site/w/1000/i/073e37aabf4a14977072fdf11f566ad72fc871cb1d6bd4fd71edf32f83120941/vc_layout1.png" /><img width="1920" height="994" width_o="1920" height_o="994" data-src="https://freight.cargo.site/t/original/i/9210c75f5f01eb7fa5f1a8e0f3820c315601000308cb203c74f31cbfd0a358ae/vc_layout1--2.png" data-mid="227405960" border="0" src="https://freight.cargo.site/w/1000/i/9210c75f5f01eb7fa5f1a8e0f3820c315601000308cb203c74f31cbfd0a358ae/vc_layout1--2.png" /> Website <img width="1462" height="4308" width_o="1462" height_o="4308" data-src="https://freight.cargo.site/t/original/i/dd0650a41f812e7b28995442fb5abde2d54241baedf2fb2062c3452e5849d5f8/Valuescanvas_howitworks2x.png" data-mid="223552503" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/dd0650a41f812e7b28995442fb5abde2d54241baedf2fb2062c3452e5849d5f8/Valuescanvas_howitworks2x.png" /> Research and Ideation <img width="950" height="702" width_o="950" height_o="702" data-src="https://freight.cargo.site/t/original/i/d180f2aa5f93658ae250a43d002d599fc541f12ca346b16d72aa7a55e5ff3f6a/Ethical-AI-Framework---Kirsten---phases-that-build-on-each-other2x.png" data-mid="201723489" border="0" src="https://freight.cargo.site/w/950/i/d180f2aa5f93658ae250a43d002d599fc541f12ca346b16d72aa7a55e5ff3f6a/Ethical-AI-Framework---Kirsten---phases-that-build-on-each-other2x.png" /> <img width="970" height="702" width_o="970" height_o="702" data-src="https://freight.cargo.site/t/original/i/8bb3592ef4d59e91bbe158dc23eb70ec0f8f2c93b645172abb13ebfa6bd76bf3/Ethical-AI-Framework---Frame-22x.png" data-mid="201723490" border="0" src="https://freight.cargo.site/w/970/i/8bb3592ef4d59e91bbe158dc23eb70ec0f8f2c93b645172abb13ebfa6bd76bf3/Ethical-AI-Framework---Frame-22x.png" /> <img width="788" height="686" width_o="788" height_o="686" data-src="https://freight.cargo.site/t/original/i/5adb169d80fb2b6549b1f4c5c23dddc45c4aab602d8239b0d5b98e4921ed84fa/Ethical-AI-Framework---Framework_v1-12x.png" data-mid="201723498" border="0" src="https://freight.cargo.site/w/788/i/5adb169d80fb2b6549b1f4c5c23dddc45c4aab602d8239b0d5b98e4921ed84fa/Ethical-AI-Framework---Framework_v1-12x.png" /> <img width="1136" height="690" width_o="1136" height_o="690" data-src="https://freight.cargo.site/t/original/i/33df43f56cae464dd4c59568bfb0e5c900ba177ebd220c352939bedc5524dfdd/Ethical-AI-Framework---Frame-12x.png" data-mid="201723491" border="0" src="https://freight.cargo.site/w/1000/i/33df43f56cae464dd4c59568bfb0e5c900ba177ebd220c352939bedc5524dfdd/Ethical-AI-Framework---Frame-12x.png" /> Prototypes <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/279c70dc7da63ecbd6a177aacbd55de88d25b817f8d92cd3a12bebe5a46bd488/Responsible-AI-Framework--2.png" data-mid="200314566" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/279c70dc7da63ecbd6a177aacbd55de88d25b817f8d92cd3a12bebe5a46bd488/Responsible-AI-Framework--2.png" /> <img width="2099" height="1609" width_o="2099" height_o="1609" data-src="https://freight.cargo.site/t/original/i/375754b71822f42a62ba846b7301897cc0f169f6e2710be1c423973ec3ac86b1/EthicalAI_Framework_v2.png" data-mid="200314570" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/375754b71822f42a62ba846b7301897cc0f169f6e2710be1c423973ec3ac86b1/EthicalAI_Framework_v2.png" /> Usability Tests <img width="2896" height="1822" width_o="2896" height_o="1822" data-src="https://freight.cargo.site/t/original/i/7ecd0919dbc89963fe02b9f8bb0100b0b7b6551bddf92fd750c1e8dfa6967abc/Screen-Shot-2023-11-21-at-9.11.03-AM.png" data-mid="200314782" border="0" src="https://freight.cargo.site/w/1000/i/7ecd0919dbc89963fe02b9f8bb0100b0b7b6551bddf92fd750c1e8dfa6967abc/Screen-Shot-2023-11-21-at-9.11.03-AM.png" /><img width="2097" height="1236" width_o="2097" height_o="1236" data-src="https://freight.cargo.site/t/original/i/18ca881a7682c23b49812271b8ac18b26ea6b84551ea4b3d66fc65538c430b08/Screen-Shot-2023-11-21-at-9.22.12-AM.png" data-mid="200297206" border="0" src="https://freight.cargo.site/w/1000/i/18ca881a7682c23b49812271b8ac18b26ea6b84551ea4b3d66fc65538c430b08/Screen-Shot-2023-11-21-at-9.22.12-AM.png" /> Implementation <img width="1244" height="896" width_o="1244" height_o="896" data-src="https://freight.cargo.site/t/original/i/95cca85242a1824971a466865a3c9bfccb8980196613cac058b0410e9989bdf2/98931894-8A03-43FC-96F7-80397A5610EB_1_105_c2x.png" data-mid="213384025" border="0" src="https://freight.cargo.site/w/1000/i/95cca85242a1824971a466865a3c9bfccb8980196613cac058b0410e9989bdf2/98931894-8A03-43FC-96F7-80397A5610EB_1_105_c2x.png" /> <img width="1244" height="896" width_o="1244" height_o="896" data-src="https://freight.cargo.site/t/original/i/43e5f53687cec128814eb76e7624cbe152ca620cd454f2ac47a61f91c2148242/9303B23C-B52A-4EC6-B724-BA990BEA3D48_1_105_c2x.png" data-mid="213384023" border="0" src="https://freight.cargo.site/w/1000/i/43e5f53687cec128814eb76e7624cbe152ca620cd454f2ac47a61f91c2148242/9303B23C-B52A-4EC6-B724-BA990BEA3D48_1_105_c2x.png" /> <img width="1244" height="896" width_o="1244" height_o="896" data-src="https://freight.cargo.site/t/original/i/0b9604c4ef4fcd69b2ef12f5587a8874105943509775fc33f5cb2f2f5673d34c/5F6E011F-8ED9-4749-AA6B-6F76E6E32340_1_105_c2x.png" data-mid="213384019" border="0" src="https://freight.cargo.site/w/1000/i/0b9604c4ef4fcd69b2ef12f5587a8874105943509775fc33f5cb2f2f5673d34c/5F6E011F-8ED9-4749-AA6B-6F76E6E32340_1_105_c2x.png" /> https://michellezamoradesign.me/Opportunity-Atlas Fri, 29 Dec 2023 21:28:30 +0000 Michelle Zamora https://michellezamoradesign.me/Opportunity-Atlas Opportunity Atlas: Google Maps for OpportunityWe partnered with Google X - The Moonshot Factory to develop a solution that helps businesses identify ethical, legal, and historical inequities in corporate strategies - enabling a 10x impact in ethical decision making. <img width="1831" height="1243" width_o="1831" height_o="1243" data-src="https://freight.cargo.site/t/original/i/9ad7fd559dd3683ff76fa2ad45093d0fd19df5a4fd684530532cc7bbfff901c0/Opportunityatlas_landing2.png" data-mid="227410359" border="0" src="https://freight.cargo.site/w/1000/i/9ad7fd559dd3683ff76fa2ad45093d0fd19df5a4fd684530532cc7bbfff901c0/Opportunityatlas_landing2.png" /> My Role Design Strategist SolutionOA provides data-driven insights to support values based AI innovation and product development.&nbsp; Impact Brought awareness to X in the types of challenges that AI can help solve on a systematic level.&nbsp; Landing Page <img width="1990" height="2320" width_o="1990" height_o="2320" data-src="https://freight.cargo.site/t/original/i/435d134db5b95cbd7f5d9df54ece3429ab7aa74aefda3b13447c16a4d68f31e9/opportunityatlas_mockup2x.png" data-mid="213392924" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/435d134db5b95cbd7f5d9df54ece3429ab7aa74aefda3b13447c16a4d68f31e9/opportunityatlas_mockup2x.png" /> ︎︎︎ View mockup How it works <img width="4870" height="3445" width_o="4870" height_o="3445" data-src="https://freight.cargo.site/t/original/i/13f2166a5e3ae0889efd3f6bcf2b3b753160099dffa49fd91bc0a6b1da3efefa/Withouttext__storyboard_Page_2.png" data-mid="200446154" border="0" src="https://freight.cargo.site/w/1000/i/13f2166a5e3ae0889efd3f6bcf2b3b753160099dffa49fd91bc0a6b1da3efefa/Withouttext__storyboard_Page_2.png" /><img width="4870" height="3445" width_o="4870" height_o="3445" data-src="https://freight.cargo.site/t/original/i/cb4c70e7adabdf1228723b6493d4ca7f1187362ab90d2b1b75703efa06ec92d1/Withouttext__storyboard_Page_3.png" data-mid="200446155" border="0" src="https://freight.cargo.site/w/1000/i/cb4c70e7adabdf1228723b6493d4ca7f1187362ab90d2b1b75703efa06ec92d1/Withouttext__storyboard_Page_3.png" /> Research and Ideation <img width="8220" height="5960" width_o="8220" height_o="5960" data-src="https://freight.cargo.site/t/original/i/a8403fcdcefae0178ddfc1dc23d522ed0f8f16ce8286741dc7964a4ec8ed1234/Astronauts_-X-Moonshot__DMBA-Design-Sprint---Copy-of-11_27-Workspace.jpg" data-mid="200444303" border="0" src="https://freight.cargo.site/w/1000/i/a8403fcdcefae0178ddfc1dc23d522ed0f8f16ce8286741dc7964a4ec8ed1234/Astronauts_-X-Moonshot__DMBA-Design-Sprint---Copy-of-11_27-Workspace.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3d40d1c2e52e028a085a79fff367a8af39bde277e79bc62e7b48a6eb9849a0d/How-it-works.png" data-mid="223328926" border="0" src="https://freight.cargo.site/w/1000/i/d3d40d1c2e52e028a085a79fff367a8af39bde277e79bc62e7b48a6eb9849a0d/How-it-works.png" /> Pitch and Jam Session <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d578da30d048ae639c231626f2e2e5ac7d0a97242d6ee0b5db7a3f81488acd9/1.png" data-mid="213392945" border="0" src="https://freight.cargo.site/w/1000/i/3d578da30d048ae639c231626f2e2e5ac7d0a97242d6ee0b5db7a3f81488acd9/1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3714573c0bc1138d2982d7201b2a3ecf4c6f8d59472524f529e22bfe2fdcbb1/Team.png" data-mid="213392947" border="0" src="https://freight.cargo.site/w/1000/i/d3714573c0bc1138d2982d7201b2a3ecf4c6f8d59472524f529e22bfe2fdcbb1/Team.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b286652af00400495919028eead74a145b0cb0815359a5243bdc12bbef7cd859/Where-we-started.png" data-mid="213392948" border="0" src="https://freight.cargo.site/w/1000/i/b286652af00400495919028eead74a145b0cb0815359a5243bdc12bbef7cd859/Where-we-started.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ebe7d1924186ad40af86659ee254d0f2bc2d51d004242887bd189cf89b031ba/Where-we-started-2.png" data-mid="213392949" border="0" src="https://freight.cargo.site/w/1000/i/4ebe7d1924186ad40af86659ee254d0f2bc2d51d004242887bd189cf89b031ba/Where-we-started-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16c97dc31b668203ea4666c28f8db2bc207e0a1c313d74229b6bcbfa2d527e0f/Concept-2-overview.png" data-mid="213392950" border="0" src="https://freight.cargo.site/w/1000/i/16c97dc31b668203ea4666c28f8db2bc207e0a1c313d74229b6bcbfa2d527e0f/Concept-2-overview.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0bfe2f937c763f9ae638de2deb446a9e7848cd35043dd31fd93f90aa4a796a8/Value-Prop.png" data-mid="213392951" border="0" src="https://freight.cargo.site/w/1000/i/f0bfe2f937c763f9ae638de2deb446a9e7848cd35043dd31fd93f90aa4a796a8/Value-Prop.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eef7e482c3fce22a3b8a1a35a8cc55d5461849a3a0f9247a2ee4a732fbfcc434/Next-Steps.png" data-mid="213392954" border="0" src="https://freight.cargo.site/w/1000/i/eef7e482c3fce22a3b8a1a35a8cc55d5461849a3a0f9247a2ee4a732fbfcc434/Next-Steps.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d0fb92c849bf278a21b1f4a7daec52a94dd5c928e2f4a7f2e76d59b98e61df2/Ideation.png" data-mid="213393037" border="0" src="https://freight.cargo.site/w/1000/i/5d0fb92c849bf278a21b1f4a7daec52a94dd5c928e2f4a7f2e76d59b98e61df2/Ideation.png" /> https://michellezamoradesign.me/Fluid-Health-and-Fitness Fri, 29 Dec 2023 21:29:03 +0000 Michelle Zamora https://michellezamoradesign.me/Fluid-Health-and-Fitness Co-creating a solution to scale remote physical and ocupational therapy. Fluid Health and Fitness:&nbsp;Scaling a Science-Backed Wellness BrandWe partnered with Fluid Health and Fitness to develop scalable business strategies, refine its brand, and optimize the customer experience. By designing a strategic growth roadmap, improving digital offerings, and leveraging the founder’s expertise for marketing, we enhanced customer engagement and positioned the company for long-term revenue growth. <img width="1831" height="1243" width_o="1831" height_o="1243" data-src="https://freight.cargo.site/t/original/i/6239117071b0476a090c9a17e2e34ab65d5ca95827cb6bd42761741c132283c6/Fluidhealth.png" data-mid="227410433" border="0" src="https://freight.cargo.site/w/1000/i/6239117071b0476a090c9a17e2e34ab65d5ca95827cb6bd42761741c132283c6/Fluidhealth.png" /> My Role Problem DefinitionFluid Health and Fitness, a physical therapy clinic specializing in science-powered corrective exercise, needed strategies to scale its business and increase long-term revenue. Despite its strong expertise, the company faced challenges in refining its brand positioning, optimizing the customer experience, and leveraging the founder’s credibility to drive growth. Lead Consultant I led business strategy development, user experience design, and marketing initiatives to help Fluid transition from a single-location clinic to a scalable business with digital offerings. My role involved: Conducting research and competitive analysis to identify growth opportunities. Designing customer experiences and marketing strategies to improve engagement. Developing strategic roadmaps to guide short-term and long-term business decisions. SolutionBrand &amp; UX Refresh Refined Fluid’s visual identity and messaging to attract a broader customer base and increase brand credibility. Streamlined Customer Experience Designed remote corrective exercise programs, enhancing accessibility and improving conversion rates. Marketing &amp; Thought Leadership Developed a strategy to position founder Ryan Maxwell as a leading expert in movement science, using content marketing and brand storytelling to build trust and authority. Key Deliverables 90-day and 3-year strategic roadmaps Cost analysis and business model recommendations User research insights from in-depth interviews and surveys Prototypes for a digital corrective exercise platform Paid ad campaigns and audience segmentation strategies Impact Target Market Expansion Identified a new customer segment, "Movement Millennials" (physically active individuals aged 25-45), and validated demand for remote corrective exercise solutions. Market Validation A 24-hour marketing campaign generated 135 total clicks, with 58% from the target demographic. Survey results showed 71.4% engagement from ages 19-55, confirming strong interest in Fluid’s offerings. Strategic Growth Plan Developed the "Form by Fluid" initiative to support long-term business expansion through: Improved digital engagement and UX design. Optimized sales and customer journey touchpoints. A thought leadership strategy to solidify the founder’s expertise in movement science.Key Learnings Crafting a clear, compelling narrative was essential in aligning stakeholders and guiding decision-making. Establishing roles and responsibilities early ensured smoother collaboration and project execution. Transparent feedback loops improved team alignment and productivity. Connecting with Fluid’s core values led to more meaningful and strategic solutions that resonated with their audience.Research <img width="2146" height="2780" width_o="2146" height_o="2780" data-src="https://freight.cargo.site/t/original/i/29acffdc0a3407195d8b77ea1d24d30911983806677b67b16ff6a1f63877c091/fluid_sb12x.png" data-mid="203531550" border="0" src="https://freight.cargo.site/w/1000/i/29acffdc0a3407195d8b77ea1d24d30911983806677b67b16ff6a1f63877c091/fluid_sb12x.png" /> <img width="2144" height="2780" width_o="2144" height_o="2780" data-src="https://freight.cargo.site/t/original/i/9b2f9136d0ea11ffbfa2a2816666033558405f74d24690d97edbf2bce0774342/fluid_sb22x.png" data-mid="203531687" border="0" src="https://freight.cargo.site/w/1000/i/9b2f9136d0ea11ffbfa2a2816666033558405f74d24690d97edbf2bce0774342/fluid_sb22x.png" /> <img width="2144" height="2780" width_o="2144" height_o="2780" data-src="https://freight.cargo.site/t/original/i/54f85a51d1efd5538ac4525609ecf294b47162e938d2f43bcea76fb69b56c13f/fluid_sb32x.png" data-mid="203531793" border="0" src="https://freight.cargo.site/w/1000/i/54f85a51d1efd5538ac4525609ecf294b47162e938d2f43bcea76fb69b56c13f/fluid_sb32x.png" /> <img width="2146" height="2780" width_o="2146" height_o="2780" data-src="https://freight.cargo.site/t/original/i/108acbe1e9d4ac5cc48af7b4c63bf16ab9cd0e055826f44453eb3a49ec58b511/fluid_sb42x.png" data-mid="203531894" border="0" src="https://freight.cargo.site/w/1000/i/108acbe1e9d4ac5cc48af7b4c63bf16ab9cd0e055826f44453eb3a49ec58b511/fluid_sb42x.png" /> <img width="2146" height="2780" width_o="2146" height_o="2780" data-src="https://freight.cargo.site/t/original/i/bf1cc796c9fb0f90b9418f1d2f67d739292cf4f2fcd035cca7bf81c2d4b82e8e/fluid_sb52x.png" data-mid="203531989" border="0" src="https://freight.cargo.site/w/1000/i/bf1cc796c9fb0f90b9418f1d2f67d739292cf4f2fcd035cca7bf81c2d4b82e8e/fluid_sb52x.png" /> <img width="2144" height="2780" width_o="2144" height_o="2780" data-src="https://freight.cargo.site/t/original/i/29df7448d337954be8547f2a39e85b6892b2a7a4a07bb6e4b244b86ce083d7ef/fluid_sb62x.png" data-mid="203532500" border="0" src="https://freight.cargo.site/w/1000/i/29df7448d337954be8547f2a39e85b6892b2a7a4a07bb6e4b244b86ce083d7ef/fluid_sb62x.png" /> Customer experience storyboard <img width="2330" height="484" width_o="2330" height_o="484" data-src="https://freight.cargo.site/t/original/i/45eb759ed1794e0f9e216df4dee038a56281d667d9f93ad3f425d61ef8067971/valueprop2x.png" data-mid="200672473" border="0" src="https://freight.cargo.site/w/1000/i/45eb759ed1794e0f9e216df4dee038a56281d667d9f93ad3f425d61ef8067971/valueprop2x.png" />Positioning, brand value, and vibe Opportunities<img width="3098" height="2266" width_o="3098" height_o="2266" data-src="https://freight.cargo.site/t/original/i/0cc6080d77a12b58c4260a3ed0ed1a405939190cb8c6c9cb13a10d6cc85fee64/bizmodel2x.png" data-mid="200674317" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/0cc6080d77a12b58c4260a3ed0ed1a405939190cb8c6c9cb13a10d6cc85fee64/bizmodel2x.png" />New business strategy Product Marketing Tests <img width="1958" height="842" width_o="1958" height_o="842" data-src="https://freight.cargo.site/t/original/i/d88c26c37b715103ac79e445b6ec3fd4589a79cf7738ce6bd907062e8581a7b2/adcampaign2x.png" data-mid="200673616" border="0" src="https://freight.cargo.site/w/1000/i/d88c26c37b715103ac79e445b6ec3fd4589a79cf7738ce6bd907062e8581a7b2/adcampaign2x.png" /> Campaign Results <img width="1194" height="622" width_o="1194" height_o="622" data-src="https://freight.cargo.site/t/original/i/a242034d68d717231ccb105cc73789d266c3d547911d65d1d20bbdc134b96985/Screen-Shot-2024-01-04-at-1.33.55-PM.png" data-mid="200776900" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/a242034d68d717231ccb105cc73789d266c3d547911d65d1d20bbdc134b96985/Screen-Shot-2024-01-04-at-1.33.55-PM.png" /><img width="1318" height="624" width_o="1318" height_o="624" data-src="https://freight.cargo.site/t/original/i/f328b520ead15de981e0011d77e3265b3d5033d43d4d37e7874cfc42d01663a2/Screen-Shot-2024-01-04-at-1.34.29-PM.png" data-mid="200776914" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/f328b520ead15de981e0011d77e3265b3d5033d43d4d37e7874cfc42d01663a2/Screen-Shot-2024-01-04-at-1.34.29-PM.png" />Survey results. Significant finding: 88.6% male respondents&nbsp; https://michellezamoradesign.me/Chimera-Coop Sun, 16 Jul 2023 19:12:17 +0000 Michelle Zamora https://michellezamoradesign.me/Chimera-Coop Chimera Co-op <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5a6f046ef2b12bd24d1a8e5bf56d108ff80d62fb30ff317ff5e5c866d251d745/ChimeraCoop2x.png" data-mid="225508368" border="0" src="https://freight.cargo.site/w/1000/i/5a6f046ef2b12bd24d1a8e5bf56d108ff80d62fb30ff317ff5e5c866d251d745/ChimeraCoop2x.png" /> YEAR2023DURATION3 months TOOLS Adobe Xd, PremiereProcreateCanvaMiro The ChallengeCreate a student-run store to showcase and sell CCA's diverse, high-quality art, empowering students with real-world entrepreneurial experience. My Role(s) Business DesignerThrough audience research, collaboration, and user testing, we developed the co-op business model and strategy for a CCA student store concept.&nbsp; ProducerWe collected student experiences to bring student stories to life. Executive Summary GoalCreate a student-run store to showcase and sell CCA's diverse, high-quality art, empowering students with real-world entrepreneurial experience. Solution and OutcomeDesigned and launched a student-operated pop-up store featuring custom CCA merchandise and student-made goods. The pop-up generated $510 in sales over two weeks, resulting in $310 net profit after expenses. With projected annual net sales exceeding $10,000, the initiative demonstrated the viability of a student-led co-op model while fostering entrepreneurship and community engagement. Target UsersCCA students, faculty, alumni, and visitors seeking unique, student-made goods and creative merchandise. Key Learnings Developed an innovative value proposition using the Business Model Canvas.&nbsp;While the solution effectively addressed user needs, the business model had limited potential for profit and scalability.&nbsp;Successful business design requires aligning user insights with feasibility and viability to ensure long-term growth.Using the business model canvas to develop an innovative value proposition. Research andInsights Students prefer a community-based, student-led organizationStudents prefer co-op employment to be independent of CCAKey partner should be Arch Art and Supply&nbsp;CCA Marketing and Communications Department granted permission for students to use the name “California College of the Arts” void of official CCA branding <img width="2441" height="1638" width_o="2441" height_o="1638" data-src="https://freight.cargo.site/t/original/i/25b277f5ee513237ee52e79678e602029313b63f3b2e438bbae7e223b98730f2/D3a_BusinessModelCanvas.jpg" data-mid="185340653" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/25b277f5ee513237ee52e79678e602029313b63f3b2e438bbae7e223b98730f2/D3a_BusinessModelCanvas.jpg" />Busines model ideation&nbsp; User TestingWe recruited several student-artists and facilitated a focus group using storyboards to guide participants through the membership journey and cost structure. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e98033f7ef6aed94af8fd0cfe859fefe1eb02fbd4fc9307a420aa05f74daa6ee/Designer_sb1.png" data-mid="185341336" border="0" src="https://freight.cargo.site/w/1000/i/e98033f7ef6aed94af8fd0cfe859fefe1eb02fbd4fc9307a420aa05f74daa6ee/Designer_sb1.png" /> <img width="567" height="326" width_o="567" height_o="326" data-src="https://freight.cargo.site/t/original/i/951ecd0be2250589d4a18ce3b6a4ee173865f2d852765b1e9784d9f4012e4f33/Screen-Shot-2023-07-17-at-1.05.04-PM.png" data-mid="185341782" border="0" src="https://freight.cargo.site/w/567/i/951ecd0be2250589d4a18ce3b6a4ee173865f2d852765b1e9784d9f4012e4f33/Screen-Shot-2023-07-17-at-1.05.04-PM.png" /> Concept <img width="340" height="310" width_o="340" height_o="310" data-src="https://freight.cargo.site/t/original/i/93e2139afb08f16b5aefbe5c073089ef88deda5ecbb9dffcb4eaec25e6b96213/Group-522x.png" data-mid="201710696" border="0" src="https://freight.cargo.site/w/340/i/93e2139afb08f16b5aefbe5c073089ef88deda5ecbb9dffcb4eaec25e6b96213/Group-522x.png" /> Entice Participants notice signage for Chimera Co-op. <img width="328" height="310" width_o="328" height_o="310" data-src="https://freight.cargo.site/t/original/i/5bd5d67cc4e33cba879cfdcd63779899f19e5a88dc762989049c508a4e8a6699/Group-532x.png" data-mid="201710701" border="0" src="https://freight.cargo.site/w/328/i/5bd5d67cc4e33cba879cfdcd63779899f19e5a88dc762989049c508a4e8a6699/Group-532x.png" /> Enter Participants browse around and admire beautifully crafted and designed student work. <img width="314" height="310" width_o="314" height_o="310" data-src="https://freight.cargo.site/t/original/i/b696ca1212061fc658e51142ac2173103553b137fb6a73a09cda9e5a009ba5af/buys-cup2x.png" data-mid="201710878" border="0" src="https://freight.cargo.site/w/314/i/b696ca1212061fc658e51142ac2173103553b137fb6a73a09cda9e5a009ba5af/buys-cup2x.png" />Engage Participant picks up a ceramic mug created by a CCA student. <img width="326" height="310" width_o="326" height_o="310" data-src="https://freight.cargo.site/t/original/i/8382e619aaed46426d8b76eeb4ae67746ffb14bed0a01391284565d73c2aa4d6/Group-482x.png" data-mid="201710736" border="0" src="https://freight.cargo.site/w/326/i/8382e619aaed46426d8b76eeb4ae67746ffb14bed0a01391284565d73c2aa4d6/Group-482x.png" />Exit Participant&nbsp; signs up for a membership and makes their first purchase at Chimera Co-op. <img width="312" height="310" width_o="312" height_o="310" data-src="https://freight.cargo.site/t/original/i/d0a0455cf9a3dfd9e620ca1e82d07f9541867d16dae695eebfa26eb522e87e1e/sb_12x.png" data-mid="201710743" border="0" src="https://freight.cargo.site/w/312/i/d0a0455cf9a3dfd9e620ca1e82d07f9541867d16dae695eebfa26eb522e87e1e/sb_12x.png" />Extend Participant follows the CCA student artist so they can continue supporting their community. <img width="804" height="754" width_o="804" height_o="754" data-src="https://freight.cargo.site/t/original/i/569570282c1f1c9601a15eae46cb9a82f768189d02e3b9773d62ed6c41061105/chimeracoop_mockup.png" data-mid="200292912" border="0" src="https://freight.cargo.site/w/804/i/569570282c1f1c9601a15eae46cb9a82f768189d02e3b9773d62ed6c41061105/chimeracoop_mockup.png" /> <img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/0d3712fb1352238766775c6735ace426bd299a641700db55373d485ba3dd3b0f/DSC03532.jpeg" data-mid="185377392" border="0" src="https://freight.cargo.site/w/1000/i/0d3712fb1352238766775c6735ace426bd299a641700db55373d485ba3dd3b0f/DSC03532.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/42b884c6d3e549a86382fc481c99d21aa85a84eefaeb2be2b547b45cbd4fe0f4/DSC03531.jpeg" data-mid="185377410" border="0" src="https://freight.cargo.site/w/1000/i/42b884c6d3e549a86382fc481c99d21aa85a84eefaeb2be2b547b45cbd4fe0f4/DSC03531.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/f524aca905a7f77b20b697cd39ac49445e376cb7dca3403e95437a03a0ee4eed/DSC03525.jpeg" data-mid="185377401" border="0" src="https://freight.cargo.site/w/1000/i/f524aca905a7f77b20b697cd39ac49445e376cb7dca3403e95437a03a0ee4eed/DSC03525.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/fd89f99df3706eee541d98bc786ff35406779f5b80ce592168dafe484f6ed713/DSC03537.jpeg" data-mid="185377405" border="0" src="https://freight.cargo.site/w/1000/i/fd89f99df3706eee541d98bc786ff35406779f5b80ce592168dafe484f6ed713/DSC03537.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/22f8151d6a0ed9f09bd71b3315da26551f8f86fc496ca0f62865a8bf393e9b09/DSC03530.jpeg" data-mid="185377098" border="0" src="https://freight.cargo.site/w/1000/i/22f8151d6a0ed9f09bd71b3315da26551f8f86fc496ca0f62865a8bf393e9b09/DSC03530.jpeg" /><img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/f5e9e50e8e55c787524631e27088c16cb155375707077b02f681101cad723dd9/DSC03555.jpeg" data-mid="185377409" border="0" src="https://freight.cargo.site/w/1000/i/f5e9e50e8e55c787524631e27088c16cb155375707077b02f681101cad723dd9/DSC03555.jpeg" />