All roads lead to electricity.
PROJECT DETAILS
Timeline
May 2020 - July 2020
(3 months)
Tools
- Adobe Illustrator
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Adobe XD
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Adobe InDesign
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Squarespace
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Google Drive
- Email/phone
Role
- Visual Identity System
- Logo Design
- Web Design
- Layout Design
- Illustration
- Copywriting
About Teri Tom
Teri Tom is a registered dietitian specializing in sports nutrition. Tom graduated summa cum laude and Phi Beta Kappa from UCLA, holds a master’s degree in nutritional science from California State University Los Angeles, and completed her clinical dietetic rotations at Cedars-Sinai Medical Center. Her clientele has included boxing champs Manny Pacquiao and Mikey Garcia, UFC champion Andrei Arlovski, and the NBA’s Byron Scott. A serious health and exercise expert, Tom is passionate about food as electricity powering the body.
My Why
My first degree was in Nutrition. My love of nutrition science and personal well-being helped me empathize with Teri’s mission from the start.
Outputs
GOAL
Build an energetic identity system.
Final landing page, desktop and mobile, July 2020
CHALLENGE
Visualizing a vibe.
From all the stars in the universe, to the smallest molecules in our bodies, Teri believes all roads lead to electricity. She brings an element of spiritual energy and healing to her nutrition and exercise practice. Her background in Martial Arts also influences her methodology.
Illustration used as an icon on the website, July 2020
APPROACH
Lightning strikes.
Because of our common connection to nutrition and sports, Teri and I built a strong working relationship. Each round of feedback was clearly communicated and iterations were made accordingly.
We landed on a darker color story, representing space and astronomy. The darker blues and purples on white created a nice contrast and made the logo and other design elements pop.
Along with a website, I worked with Teri to design an infographic, Ten Day Detox layout, and iconography for the site.
