Project
B2C (SaaS)
Product Design
Year
2024
Duration
4 months
Tools
Figma
Adobe Pr, Ai, Xd
Canva
Miro
B2C (SaaS)
Product Design
Year
2024
Duration
4 months
Tools
Figma
Adobe Pr, Ai, Xd
Canva
Miro
The Challenge
Drivers from all social and economic backgrounds face car troubles, while mechanics—from local shops to European dealerships—service their needs. For drivers, the car repair experience is long overdue for improvement, and for mechanics and shop owners, having a more informed customer is a welcome change.
My Role(s)
Business Designer and Product Manager
Co-PM on this project - I helped guide a team of four to build a business from zero to one. I contributed to developing a sustainable business model by creating a capital stack and designing marketing and sales strategies to drive customer acquisition and growth. Using the double diamond framework, I guided our team in decision-making, clearly defining when to diverge and converge. We identified a strong value proposition, tested hypotheses, and designed prototypes to move fluidly from concept to execution.
UX Researcher, Visual Designer, and Producer
Conducted user interviews, developed journey maps, identified positioning in the market, designed presentations and pitch decks, produced the concept video, and conducted A/B and usability testing.
Executive Summary
Executive Summary
Goal
Improve the car repair and maintenence experience for both drivers and Shop Owners.
Solution and Outcome
ShopDoc connects drivers with mechanics through trust, knowledge, and transparent pricing. The platform gained buy-in from customers with over 150 email sign-ups and secured 22 Letters of Intent from automotive repair shop managers.
Key Learnings
- Managing creativity and psychological safety fosters swift resolution and progress on important tasks.
- Knowing when to diverge and converge, and strategically questioning and validating uncertainties, enhances decision-making.
- Identifying opportunities, monetization strategies, scalability, and planning for exit are crucial in crafting a sustainable business model using diverse frameworks.
2:00
How it Works
Target Market, Competitors, Opportunity Space
Value Proposition Framework
Business Model and Customer Testing
MVP
Traction
Driver Testimonials and Feedback
“Yea, the price estimate seems like a good way to encourage repeat customers! I think what’s so hard about cars/mechanics is that you bring it in for brake pads and all of a sudden find out you have 3 other things once they look at it...and then it’s way more expensive.....”
- Amy
“Love this concept. I’ve literally been trying to find a body shop over the past couple weeks and trying to fiture out which to go with (then getting distracted and not actually doing it). Maybe ways to filter different car brands or things you’re looking for like smog check or oil change.”
- Serena
“What would be dope is to have [this model] for any construction service, or even plumbing and electician.”
- Pablo
Roadmap
Team
