ShopDoc is a double-sided market platform that connects drivers with mechanics for prompt, transparent automotive repairs. Its sustainable value is driven by the referral economy.


Develop a sustainable business model that delivers value to both drivers and mechanics.


  • Creation of an innovative venture in the autotech industry
  • Comprehensive roadmap for profitability, expansion, and acquisition
  • Positive customer feedback and testimonials
  • Successful in-person pitch to a live audience and esteemed judges
  • ShopDoc MVP (website) achieved over 150 email sign-ups from drivers
  • Secured 22 Letters of Intent from automotive repair shop managers


  • Product Manager
  • Strategic Designer
  • Content Creator


  • Challenge statement
  • In-depth interviews
  • Target market identification
  • Stakeholder mapping
  • Customer journey mapping
  • Value proposition
  • Feasibility analysis
  • Business model development
  • Strategic positioning
  • Competitive analysis
  • MVP creation
  • Prototyping
  • A/B testing
  • Operations and financial analysis
  • Capital stack (Capstack)
  • Marketing and sales strategies
  • Visual design
  • Content creation


  • Zoom
  • Miro
  • Notion
  • Canva
  • Figma
  • XD
  • Premiere 


December - May, 2024 (4 months)

1:59 ShopDoc Concept Video

How it Works

Target Market, Competitors, Opportunity Space

Value Proposition Framework

Business Model and Customer Testing



Driver Testimonials and Feedback

“Yea, the price estimate seems like a good way to encourage repeat customers! I think what’s so hard about cars/mechanics is that you bring it in for brake pads and all of a sudden find out you have 3 other things once they look at it...and then it’s way more expensive.....”

- Amy
“Love this concept. I’ve literally been trying to find a body shop over the past couple weeks and trying to fiture out which to go with (then getting distracted and not actually doing it). Maybe ways to filter different car brands or things you’re looking for like smog check or oil change.”

- Serena
“What would be dope is to have [this model] for any construction service, or even plumbing and electician.”

- Pablo



Key Learnings

  • Managing creativity and psychological safety fosters swift resolution and progress on important tasks.
  • Knowing when to diverge and converge, and strategically questioning and validating uncertainties, enhances decision-making.
  • Identifying opportunities, monetization strategies, scalability, and planning for exit are crucial in crafting a sustainable business model using diverse frameworks.