Concept video directed, produced, and edited by Michelle Zamora




ShopDoc, The Modern Way to Book Your Mechanic



Overview


ShopDoc is a double-sided market platform that connects drivers with mechanics for prompt, transparent automotive repairs. Its sustainable value is driven by the referral economy.

Goal

Develop a sustainable business model that delivers value to both drivers and mechanics.

Outcome

  • Creation of an innovative venture in the autotech industry
  • Comprehensive roadmap for profitability, expansion, and acquisition
  • Positive customer feedback and testimonials
  • Successful in-person pitch to a live audience and esteemed judges
  • ShopDoc MVP (website) achieved over 150 email sign-ups from drivers
  • Secured 22 Letters of Intent from automotive repair shop managers

ROLES

  • Product Manager


METHODS USED

  • Challenge statement
  • In-depth interviews
  • Target market identification
  • Stakeholder mapping
  • Customer journey mapping
  • Value proposition
  • Feasibility analysis
  • Business model development
  • Strategic positioning
  • Competitive analysis
  • MVP creation
  • Prototyping
  • A/B testing
  • Operations and financial analysis
  • Capital stack (Capstack)
  • Marketing and sales strategies
  • Visual design
  • Content creation


TOOLS

  • Zoom
  • Miro
  • Notion
  • Canva
  • Figma
  • XD
  • Premiere 

TIMELINE

December - May, 2024 (4 months)







How it Works






Target Market, Competitors, Opportunity Space






Value Proposition Framework







Business Model and Customer Testing






MVP








Traction






Driver Testimonials and Feedback


“Yea, the price estimate seems like a good way to encourage repeat customers! I think what’s so hard about cars/mechanics is that you bring it in for brake pads and all of a sudden find out you have 3 other things once they look at it...and then it’s way more expensive.....”

- Amy
“Love this concept. I’ve literally been trying to find a body shop over the past couple weeks and trying to fiture out which to go with (then getting distracted and not actually doing it). Maybe ways to filter different car brands or things you’re looking for like smog check or oil change.”

- Serena
“What would be dope is to have [this model] for any construction service, or even plumbing and electician.”

- Pablo




Roadmap






Team







Key Learnings


  • Managing creativity and psychological safety fosters swift resolution and progress on important tasks.
  • Knowing when to diverge and converge, and strategically questioning and validating uncertainties, enhances decision-making.
  • Identifying opportunities, monetization strategies, scalability, and planning for exit are crucial in crafting a sustainable business model using diverse frameworks.