Aren’t you lucky.
PROJECT DETAILS
Timeline
Jan. 2020 - March 17th 2020
(3 months)
Tools
- Adobe Illustrator
- Adobe XD
- Adobe InDesign
- Squarespace
- Google Drive
- Email/phone
- Sony Alpha 6300
Role
- Visual Identity System
- Photography
- Logo Design
- Web Design
- Layout Design
- Illustration
- Copywriting
About Shannon
Shannon is a personal trainer based in Sacramento, CA. Passionate about health and sustainability, she loves helping people achieve their fitness goals. As an Irish girl, she always dreamed of naming her business Shanrock.
My Why
Shannon and I both needed to fulfill a need. We became fast friends and signed a contract in which we would trade skills - creative consulting for fitness classes. It was a win-win.
Outputs
GOAL
Four leaf fitness.
CHALLENGE
Lucky you.
Sometimes it’s hard to know where to begin when sketching designs for a logo. But luckily, we had a pretty clear direction.
APPROACH
Three for one.
Strongly believing total wellness of the body and mind is a lifestyle, Shannon hopes to help her clients achieve wellness through fitness, nutrition, and sustainability.
Photography for Shannon’s Instagram, February 2020
Shannon’s love of clean eating, which fuels the body with the earth’s goodness, guided a natural yet vibrant color story.
Matching Shannon’s easy going, playful personality, we incorporated illustrations into her visual identity.
Always looking towards the future, we thought about how she could make her workouts more accessible, creating exercises designed for the home using her unique style and voice.
