Resume

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Experience

Strategic Design and Business Consultant 

Freelance | May 2017 - Present

Recent clients: Google X, Olivia Gambelin, Stanford d.school, Fluid Health and Fitness, MakerUSA, Sierra College

• Lead client consultations to define project scope, timelines, and budgets.
• Develop strategic marketing plans to grow user base, scale operations, and drive engagement.
  

• Facilitate workshops with leadership teams to identify business growth opportunities.
  

• Conduct UX research and user insights to inform product roadmaps and design strategy.
  

• Collaborate with cross-functional teams to align design and business goals for product development.
  

• Conceptualize projects from idea to MVP and execute Go-To-Market (GTM) strategies.
  

• Manage end-to-end project execution, ensuring timely delivery and alignment with objectives.
  

• Deliver assets that secure funding for business expansion and create positive impact.
  

• Create a wide range of creative assets, including branding, UX design, video production, and pitch decks.
  

• Design interactive experiences that boost user engagement and conversions.

Product and Strategy Lead

Citizen Schools / Americorps | Aug. 2020 - Aug. 2022

• Spearheaded SCC Makerspace’s transition from external to internal funding by securing stakeholder buy-in and establishing a sustainable business model.
  
• Facilitated the expansion of SCC Makerspace from 2,000 to 7,000 square feet.
  
• Led the product development of an innovative VR application collaborating with cross-functional teams.
  
• Drove product strategy, branding, and social media growth of over 600 Instagram followers in six weeks.
  
• Scaled Solar Education Project from 200 to over 2,000 member sign-ups through content creation and targeted outreach.
  
• Featured in a Citizen Schools article by Meredith Adamczyk titled “Bringing Communities Together: How Maker Fellows Create a Resounding Impact Locally and Globally.”
  

Founding Member and Creative Director

Makerspace, Sacramento City College | Aug. 2017–May 2020

• Secured over $700K in funding to design and build SCC Makerspace over two years, driving stakeholder buy-in and long-term growth.
  
• Attracted over 500 student and faculty members within two weeks post-launch.
  
• Developed the innovative Maker-Mattic internship model, transforming traditional internships by fostering collaboration and creativity, while providing fresh business insights for industry leaders.
  
• Envisioned and executed a hands-on educational model that enhanced the institution-to-industry pipeline through prototyping, play, and experimentation.
  
• Led UX design for online member sign-ups and product design for Shop Pass, an application to track training on machines and software.
  
• Directed physical experience design, interior layout, and blueprint planning for the Makerspace, integrating technology and creativity.
  
• Orchestrated strategic marketing campaigns across print, web, and social media to promote innovation, entrepreneurship, and design.

Education

California College of the Arts

May 2024

• MBA in Design Strategy
• MFA in Visual Design

Sacramento City College

May 2017

• AS in Graphic Communications

California Polytechnic State University, SLO

Dec. 2013

• BS in Nutrition
  
• Minor in Behavioral Psychology