Resume

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Experience

Freelance

Creative Strategist and Content Director, May 2017–present

• Partner with clients to create strategic initiatives and value propositions, including ROI and TCO analyses.
• Lead design research projects using qualitative and quantitative methods to inform content strategies.
• Manage client relationships and cross-functional teams to deliver impactful solutions, including creative campaigns that leverage storytelling and data-driven insights.

Recent clients: Google, Olivia Gambelin, Stanford d.school, Fluid Health and Fitness, MakerUSA, Sierra College

Citizen Schools / Americorps

Marketing and Design Lead, Aug. 2020–Aug. 2022

Collaborated with product, marketing, and analytics teams to design user experiences and strategies driven by customer insights and data analysis.

Developed compelling business cases and strategic recommendations for senior leaders, fostering innovation in clean energy and education.

Implemented content strategies, including immersive video and VR applications, to enhance engagement and market positioning.

Makerspace, Sacramento City College

Founding Member and Creative Director, Aug. 2017–May 2020

Spearheaded design research and business value initiatives, securing over $700,000 in funding and positioning the college as a leader in innovation and interdisciplinary education.

Led research and strategy efforts, translating data into actionable insights for national conferences and stakeholder engagements.

Collaborated with diverse teams to enhance customer engagement through innovative content strategies and impactful visual design.

Education

California College of the Arts, May 2024

MBA in Design Strategy
MFA in Visual Design

Sacramento City College, May 2017

AS in Graphic Design

Cal Poly State University, SLO, Jan. 2013

BS in Nutrition
Minor in Behavioral Psychology