An organizational system to drive profit.

PROJECT DETAILS

Timeline

Tools

• Adobe XD
  
• Google Sheets
  
• Google Slides
  
• Zoom
  
• Email
  
• Slack
  
• Miro

Role

• Business Research and Strategy
• Design Visualization and Storytelling

Team

About Public Glass

My Why 

Outputs

• Organizational Chart
• Final Operations Plan
• Final Deck Presentation

Capture value, acquire, and retain new clients.

Climbing out of a financial hole.

After the pandemic, PG lost about half of its workforce which drastically changed their operations and caused financial turmoil. With expensive utilities, inadequate marketing strategy, and lack of managerial leadership, PG looked to our team to provide recommendations on how to restructure their business in order to drive profits. 

San Francisco’s only public glass blowing facility.

Increasing productivity of employees was our main focus. We also wanted to analyze willingness to pay by identifying what services customers were most likely to purchase. Finally we wanted to understand how PG handled their customer relationships. Were they closing deals on warm leads or were they letting them slip through their fingers because of response latency?

After reviewing financial documents over the last ten years, we identified the biggest gaps in their revenue stream. Visiting PG, we observed artists working at benches, which can be rented hourly, interviewed patrons, and spoke with the Executive Director, Nate Watson. One of Nate’s biggest pain points was time. He needed more of it to fundraise. Our team asked, “How might we extract more value out of employees?”

Visualize the big picture.  

We aimed to define each team members’ role and clearly identify their tasks in order to extract more value out of each employee. 

In this example: Sales advertises an event at Public Glass to patrons and to wholesalers (Food trucks, local artists etc.). Patrons attend the event, providing cash and awareness for PG as well as building strength within the community. 

In this example: The Director of Communications successfully advertises PG’s services and patrons get excited about glass blowing. They head to PG’s site and discover what’s available. Before warm leads get cold, Marti is there to follow up and close more deals.

Hope for Public Glass.  

Supply chains can be big or small and come in different shapes and sizes. It was our job to visualize the big picture and identify where PG could make significant improvements to drive profit. Now PG has an opportunity to capture value, close more deals, and have more fun!