^Client
X - The Moonshot Factory

^Project
Design Sprint

^Year
2024

^Duration
6 weeks

^Tools
Figma
Adobe Xd
Procreate
Canva
Miro

The Challenge

Technology has often lacked cultural competence. Amid the AI boom and the emergence of the third generation of the internet, X - the Moonshot Factory challenged us to conceptualize a product that could deliver a transformative 10x impact in advancing equitable technology.

My Role(s)

Lead Strategist

Alignment and decision-making in a fast-paced, iterative design sprint environment. Conduct research, present findings, and articulate design rationale with precision, ensuring clarity and collaboration. 

Visual Designer

Create impactful visuals and narratives to communicate complex solutions. Develope case study and storyboardscript to illustrate the functionality of our solution and how it might be applied in fintech. 

Goal

Propose a concept to Google stakeholders providing a clear pathway for Moonshot employees to further develop and implement the idea.

Solution and Outcome

We developed Opportunity Atlas, a "Google Maps for Opportunity," designed to uncover blind spots in corporate strategies. The platform helps businesses identify and address ethical and legal implications of new products, such as aiding policymakers in crafting housing policies by analyzing historic inequities.

Our research and pitch was adopted by the Gemini product development team, contributing to the design and develop of responsible AI that combats deeply embedded biases in technology.

Target Users

The solution supports a range of applications for both B2B and B2C clients, including enterprise businesses in highly regulated industries like finance, healthcare, real estate, and government.
Target users include developers, lawyers, judges, policymakers, and corporate strategists.

Key Learnings

• Our agile team swiftly solved problems while embracing diverse perspectives, delivering valuable outcomes for X. We embodied X's culture of rapid prototyping and aspirational thinking, learning and improving from failed projects.
• Managing creativity and psychological safety fosters swift resolution and progress on important tasks.