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Michelle Zamora

Design + Strategy



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Opportunity Atlas: Google Maps for Opportunity



Overview


Our team worked directly with the executive team at X - The Moonshot Factory to develop a concept that could achieve a 10x impact on mitigating harmful bias in decision-making. X is a team of inventors and entrepreneurs dedicated to launching technologies that can improve the lives of millions. Their goal is to achieve a 10x impact on the world’s toughest problems, blending the aspiration of research with the speed of a startup.

Goal
Conceptualize a scalable solution to mitigate harmful bias.

Outcome
Opportunity Atlas: An AI model trained on a vast intersectional dataset to ensure fair, equitable, and socially just decisions. Deliverables included:

  • Final pitch
  • Homepage mockup
  • Lending decisions storyboard

METHODS

  • Design strategist

METHODS

  • Challenge statement
  • Design research
  • Stakeholder mapping
  • System mapping
  • Storyboarding


TOOLS

  • Zoom
  • Miro
  • Slack
  • Figma


TIMELINE

November - December 2023 (5 weeks)












Opportunity Atlas lending decisions storyboard




Ideation



Team ideations




Process



Concept 1: Social Intelligence for Offline Change


 This concept uses social intelligence tools and influencer marketing tactics to reshape how organizations impact behavior, attitudes, and mindsets. It aims to identify adoption likelihood, change pathways, and tactic resonance to streamline targeting of new consumer segments, minimizing risks and accelerating value realization.



Concept 1: Social Intelligence for Offline Change




Concept 2: Intersectional AI Tool

This concept is an intersectional AI tool analyzing history through economic, political, global, and educational lenses to create impact analyses. It aims to surface biases and provide actionable insights for prioritizing fairness and equity in business decision-making.



Concept 2: Intersectional AI Tool



Pitch 


Presenting the prototypes! X can use these visual prototypes as assets for storytelling and investor pitches. We delivered:

  • Product homepage
  • Use case storyboard

Facilitating "Ideation jam session" for further concept refinement and prototype edits.



Final pitch: Opportunity Atlas




Key Learnings


  • Our agile team swiftly solved problems while embracing diverse perspectives, delivering valuable outcomes for X. 
  • We embodied X's culture of rapid prototyping and aspirational thinking, learning and improving from failed projects.
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