MakerUSA

CLIENT

MakerUSA

PROJECT

Business strategy, video production, web design

YEAR

2024

DURATION

8 months

TOOLS

Squarespace
Adobe Pr, Ai, Id, Xd

The Challenge

MakerUSA, a 501(c)(3) nonprofit, aims to empower students in marginalized communities by leveraging making, skills development, and project-based learning. The organization needed a cohesive storytelling and design strategy to clearly communicate its mission, attract funding, and grow its community.

My Role(s)

Design Consultant

As an Art and Design Consultant, I shaped MakerUSA’s visual identity and storytelling strategy. My responsibilities included UX design, video editing, layout design, and creating engaging presentations and marketing collateral.

Executive Summary

Goal

Refine MakerUSA’s mission and vision through storytelling, UX, and visual design to support community growth and secure continued funding.

Solution and Outcome

Designed and developed a suite of visual assets, including a concept video, website, and the 2022-23 Prospectus. These materials effectively communicated MakerUSA’s mission and impact to stakeholders and investors.

The assets were instrumental in supporting MakerUSA’s rapidly growing community and securing funding from key partners, including NACCE, Arconic Foundation, and Genentech.

Key Learnings

Strategic Storytelling: Crafting a compelling narrative is critical for communicating complex missions and driving stakeholder engagement.

Design as Impact: Clear, visually cohesive materials amplify the reach and credibility of nonprofit organizations.

Collaborative Feedback: Regular feedback loops with stakeholders were essential for aligning design outputs with organizational goals and investor needs.