Overview

The Solar Education Project is an initiative aimed at promoting sustainable energy practices and educating communities on solar energy's benefits. As the Lead  Designer, I spearheaded efforts to scale the organization through a combination of strategic content creation and targeted outreach.

Responsibilities

• Content Creation: Developed educational materials and marketing assets to effectively communicate the value of solar energy, driving increased engagement and membership growth.
• Targeted Outreach: Implemented outreach strategies to connect with diverse communities, resulting in a tenfold increase in membership.
• Storytelling & Visibility: My work on the project was featured in a Citizen Schools article by Meredith Adamczyk titled "Bringing Communities Together: How Maker Fellows Create a Resounding Impact Locally and Globally," highlighting the project’s success and my leadership in fostering collaboration between makers and communities.

Outcome

• Strategic content creation, marketing efforts, and targeted workshops led to scaling SEP from 200 to over 2,000 member sign ups.
• Awarded $10,000 by The Center for Art and Public life to promote sustainable cooking practices and build lasting cross-cultural relationships.

ROLES

• Product Manager
• Strategic Designer
• Content Creator

METHODS USED

• Production
• Strategic Marketing 
• Roadmaps
• Journey Mapping
• UX Research 
• Product Design

TOOLS

• Zoom
• Miro
• Notion
• Canva
• Figma
• XD
• Premiere

TIMELINE

Aug. 2022 - Aug. 2023 (1 year)

Key Learnings

• Engaging Leadership & CEOs: Developed skills in communicating with executive leadership, aligning project goals with their vision, and securing buy-in for initiatives.
• Driving Online Engagement: Gained hands-on experience in outreach strategies to boost participation in online workshops, using a mix of content and personal outreach.
• Sales Funnel Expertise: Learned how to effectively guide potential members through the sales funnel, increasing sign-ups by leveraging targeted content and engagement tactics.
• Visual & Sales Strategy: Enhanced ability to combine compelling visual storytelling with strategic sales techniques, driving both awareness and action through marketing assets and outreach.