Solar Education Project



Overview


The Solar Education Project is an initiative aimed at promoting sustainable energy practices and educating communities on solar energy's benefits. As the Lead  Designer, I spearheaded efforts to scale the organization through a combination of strategic content creation and targeted outreach.

Responsibilities

  • Content Creation: Developed educational materials and marketing assets to effectively communicate the value of solar energy, driving increased engagement and membership growth.
  • Targeted Outreach: Implemented outreach strategies to connect with diverse communities, resulting in a tenfold increase in membership.
  • Storytelling & Visibility: My work on the project was featured in a Citizen Schools article by Meredith Adamczyk titled "Bringing Communities Together: How Maker Fellows Create a Resounding Impact Locally and Globally," highlighting the project’s success and my leadership in fostering collaboration between makers and communities.

Outcome

  • Strategic content creation, marketing efforts, and targeted workshops led to scaling SEP from 200 to over 2,000 member sign ups.
  • Awarded $10,000 by The Center for Art and Public life to promote sustainable cooking practices and build lasting cross-cultural relationships.

ROLES

  • Product Manager
  • Strategic Designer
  • Content Creator


METHODS USED

  • Production
  • Strategic Marketing 
  • Roadmaps
  • Journey Mapping
  • UX Research 
  • Product Design


TOOLS

  • Zoom
  • Miro
  • Notion
  • Canva
  • Figma
  • XD
  • Premiere

TIMELINE

Aug. 2022 - Aug. 2023 (1 year)


















Key Learnings


  • Engaging Leadership & CEOs: Developed skills in communicating with executive leadership, aligning project goals with their vision, and securing buy-in for initiatives.
  • Driving Online Engagement: Gained hands-on experience in outreach strategies to boost participation in online workshops, using a mix of content and personal outreach.
  • Sales Funnel Expertise: Learned how to effectively guide potential members through the sales funnel, increasing sign-ups by leveraging targeted content and engagement tactics.
  • Visual & Sales Strategy: Enhanced ability to combine compelling visual storytelling with strategic sales techniques, driving both awareness and action through marketing assets and outreach.