Solar Education Project
Solar Education Project
Overview
The Solar Education Project is an initiative aimed at promoting sustainable energy practices and educating communities on solar energy's benefits. As the Lead Designer, I spearheaded efforts to scale the organization through a combination of strategic content creation and targeted outreach.
Responsibilities
- Content Creation: Developed educational materials and marketing assets to effectively communicate the value of solar energy, driving increased engagement and membership growth.
- Targeted Outreach: Implemented outreach strategies to connect with diverse communities, resulting in a tenfold increase in membership.
- Storytelling & Visibility: My work on the project was featured in a Citizen Schools article by Meredith Adamczyk titled "Bringing Communities Together: How Maker Fellows Create a Resounding Impact Locally and Globally," highlighting the project’s success and my leadership in fostering collaboration between makers and communities.
Outcome
- Strategic content creation, marketing efforts, and targeted workshops led to scaling SEP from 200 to over 2,000 member sign ups.
- Awarded $10,000 by The Center for Art and Public life to promote sustainable cooking practices and build lasting cross-cultural relationships.
ROLES
- Product Manager
- Strategic Designer
- Content Creator
METHODS USED
- Production
- Strategic Marketing
- Roadmaps
- Journey Mapping
- UX Research
- Product Design
TOOLS
- Zoom
- Miro
- Notion
- Canva
- Figma
- XD
- Premiere
TIMELINE
Aug. 2022 - Aug. 2023 (1 year)Key Learnings
- Engaging Leadership & CEOs: Developed skills in communicating with executive leadership, aligning project goals with their vision, and securing buy-in for initiatives.
- Driving Online Engagement: Gained hands-on experience in outreach strategies to boost participation in online workshops, using a mix of content and personal outreach.
- Sales Funnel Expertise: Learned how to effectively guide potential members through the sales funnel, increasing sign-ups by leveraging targeted content and engagement tactics.
- Visual & Sales Strategy: Enhanced ability to combine compelling visual storytelling with strategic sales techniques, driving both awareness and action through marketing assets and outreach.