Dorsol Automated EV

PROJECT

Business design, product design, branding, video production 

YEAR

2022

DURATION

3 months

TOOLS

Figma
Adobe CC

The Challenge

Design a personal autonomous vehicle (AV) concept that prioritizes accessibility, trust, and user needs while addressing societal concerns about self-driving technology.

My Role

Lead Designer

Business Designer leading naming, branding, ethnographic research, presentation design, website mockups, and video production.

Goal

Envision a future where personal AVs are accessible, safe, and user-centered.

Solutions and Outcomes

Solutions: Conducted user research and interviews to shape the design. Developed the "Dorsol" brand, inspired by the agility and safety of marine life. Created an ad, research deck, website mockup, and pitch deck to tell the Dorsol story. 

Outcomes: Delivered a comprehensive AV concept highlighting trust and accessibility. Sparked discussions on the future of transportation through compelling storytelling.

Target Users

Primary: Adults 35–45 focused on safety for loved ones. Secondary: Tech-savvy young adults aged 22–35.

Key Learnings

Trust is critical for AV adoption.

User research and feedback ensure designs align with real needs.

Collaboration and innovative thinking drive impactful solutions.