Dorsol Automated EV





PROJECT

Business design, product design, branding, video production 


YEAR

2022


DURATION

3 months


TOOLS

Figma
Adobe CC






The Challenge


Design a personal autonomous vehicle (AV) concept that prioritizes accessibility, trust, and user needs while addressing societal concerns about self-driving technology.

My Role


Lead Designer


Business Designer leading naming, branding, ethnographic research, presentation design, website mockups, and video production.


Executive Summary


Goal


Envision a future where personal AVs are accessible, safe, and user-centered.

Solutions and Outcomes


Solutions: Conducted user research and interviews to shape the design. Developed the "Dorsol" brand, inspired by the agility and safety of marine life. Created an ad, research deck, website mockup, and pitch deck to tell the Dorsol story. 

Outcomes: Delivered a comprehensive AV concept highlighting trust and accessibility. Sparked discussions on the future of transportation through compelling storytelling.


Target Users


Primary: Adults 35–45 focused on safety for loved ones. Secondary: Tech-savvy young adults aged 22–35.


Key Learnings


  • Trust is critical for AV adoption.
  • User research and feedback ensure designs align with real needs.
  • Collaboration and innovative thinking drive impactful solutions.










  • Process