Dorsol Automated EV

PROJECT
YEAR
2022
DURATION
3 months
TOOLS
Figma
Business design, product design, branding, video production
YEAR
2022
DURATION
3 months
TOOLS
Figma
Adobe CC
The Challenge
Design a personal autonomous vehicle (AV) concept that prioritizes accessibility, trust, and user needs while addressing societal concerns about self-driving technology.
My Role
Lead Designer
Business Designer leading naming, branding, ethnographic research, presentation design, website mockups, and video production.
Executive Summary
Executive Summary
Goal
Envision a future where personal AVs are accessible, safe, and user-centered.
Solutions and Outcomes
Solutions: Conducted user research and interviews to shape the design. Developed the "Dorsol" brand, inspired by the agility and safety of marine life. Created an ad, research deck, website mockup, and pitch deck to tell the Dorsol story.
Outcomes: Delivered a comprehensive AV concept highlighting trust and accessibility. Sparked discussions on the future of transportation through compelling storytelling.
Target Users
Primary: Adults 35–45 focused on safety for loved ones. Secondary: Tech-savvy young adults aged 22–35.
Key Learnings

Process






