Hi! I’m Michelle. I’m a mission-driven storyteller and design strategist.

I approach problem-solving and tackle various business challenges through the lens of storytelling.

Through embracing ambiguity and perceiving challenges as opportunities, I’m passionate about leading cross-disciplinary teams, designing delightful experiences, transforming ideas into reality.

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Recent Projects

ShopDoc, The Modern Way to Book Your Mechanic

This project tackled a real-world Autotech problem, delivering value to drivers and mechanics. Through end-to-end product design, from concept to MVP, our team leveraged customer insights and competitive business models to create a sustainable, innovative value proposition.

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The Values Canvas: Designing a Framework for Responsible AI

The Values Canvas transforms Olivia Gambelin's cutting-edge work on AI ethics into an interactive, visual tool. Functionally enabling users to collaborate on the ethical challenges of today's AI products—whether revisiting company values or shaping startup values around the design, development, and implementation of LLM and AI technologies.

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Moosh, Magic Mushroom Trip Kits

Our team designed an innovative retail experience for psilocybin mushrooms positioning it as a "warm medical" consumer good, from concept to pop-up, with plans for an e-commerce UX. Leveraging user insights and research, we created a scalable, disruptive experience poised to transform the wellness industry.

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Opportunity Atlas: Google Maps for Opportunity

In this design sprint, our team collaborated with the executive leadership at X - The Moonshot Factory to develop a concept aimed at achieving a 10x reduction in harmful bias in decision-making. We created a concept and storytelling tools that empowered X to effectively communicate the vision to key stakeholders and investors.

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Say Hello

michelle@mzamoradesign.com

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@2024 Design by Michelle Zamora, Powered by Cargo

Michelle Zamora

Design + Strategy

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